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Module 10: Generating Service Sales Opportunities
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Positioning Multi-Year Agreements

Where available, multi-year agreements can provide significant benefits to Cisco customers and partners.

Benefits to partners include:

  • Increased gross margins and cash flow
  • Decreased sales administration costs
  • Increased renewal rates

Benefits to customers include:

  • Decreased support costs
  • Opportunity to lock in a fixed price over a longer period of time, an opportunity provided by Cisco evaluating maintenance pricing at least twice a year
  • Ability to finance at a fixed cost with leasing options, where available
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