Law Firm Expands Client Base with Cost-Effective Webcasts
Challenge:
Law firm wanted to expand top-of-mind awareness by positioning attorneys as subject matter experts on emerging issues.
Solutions:
Firm delivered webcast using Cisco WebEx Event Center to explain ramifications when Americans with Disabilities Amendments Act underwent sweeping changes.
Results:
- Enhanced firm's reputation as an innovative, client-focused organization
- Provided attorneys with interactive tools to identify, reach, and engage with new clients as efficiently as possible
- Saved money on client-facing event
Before WebEx, we only attempted one face-to-face seminar per year for each of our core practice groups. But because we can arrange webcasts so much more quickly and at a much lower total cost, we can now engage with our clients on a quarterly basis. That helps us develop a closer relationship with them and maintain that crucial top-of-mind awareness.- Jennifer Collet, marketing director, Spencer Fane Britt & Browne LLP