WebEx Case Study: Equipment Data Associates (EDA)
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Next Steps:
Growing Sales with Meeting Center
Challenge:
Subscription-based marketing intelligence company needed easy way to demonstrate 'marketing intelligence' value.
Solutions:
Using Cisco WebEx Meeting Center, EDA initiated an online demo process that catalyzed reorganizing the sales department.
Results:
- Achieved double-digit sales growth and improved conversion rates
- Streamlined sales cycle with customized, one-on-one training sessions
- Tracked demos and rewarded salespeople for meeting and exceeding quotas
When I can show someone their market share instantly, the engagement and excitement level is 10 times better than you would get on paper.- David Schwartz, vice president of sales and marketing, Equipment Data Associates (EDA)