Retailer Introduces Push Marketing
on Cloud-Managed Wi-Fi
Cisco Meraki wireless solution helps Bencom Retail target customers more effectively in
flagship U.K. stores
Mark Bishop is the IT manager for Bencom Retail, which operates the flagship
stores of United Colors of Benetton in the United Kingdom. As the company’s only
IT administrator, he spends most of his time travelling between Benetton stores
in London and solving retail IT problems. These tasks include repairing point-of-sale
terminals, maintaining electronic equipment for stocktaking, resetting malfunctioning
security cameras, and fixing phone systems.
When Activator UK, Bencom’s managed service provider, recommended the Cisco®
Meraki wireless solution with advanced management and security features, Bishop
immediately wanted to try it.
- The open public network directs users to a Benetton splash page and then on to a
Twitter page, and Bishop is working with his public relations team to evaluate other
What the customer says
"What I like about Cisco
Meraki is the ease
of configuration and
distribution. I think the
dashboard is fantastic,
including its analytics and
its use of Google maps."
- Mark Bishop IT Manager Benetton UK