Deliver the experience your customers demand with a network that is constantly learning. Constantly adapting. Constantly protecting. Cisco Digital Network Architecture (DNA) uses automation to simplify network management, analytics to give you customer insights, and embedded security to help you meet compliance requirements. This is a new era of networking. The Network. Intuitive.
The Network. Intuitive.
Imagine a network that provides visibility and context around customers' in-store experiences so you can give them what they want in real time.
It’s a network that understands intent and responds to your business needs instantly.
A network that constantly protects your customers, your business, and your brand by uncovering and containing suspicious activity everywhere.
The new network collects and analyzes data about your customers, associates, devices, and the network itself, turning data into insights so you can make the right decisions at the right time.
Only the new network can keep up with the pace of business. When you open a branch, deploy an e-training, or install a security system, network automation rapidly optimizes for better experiences.
The new network is constantly on guard for threats-even in encrypted traffic. Rest assured that your retail systems, customer data, and IoT devices are protected.
Transform your retail network with our on-premises and cloud-managed technology and solutions.
Deliver services faster, at lower cost, on physical and virtual platforms across your locations.
"CMX Cloud is ... a great tool for a marketer to show proven results. ... The analytics provide insight on customer behavioral patterns so we can cater our marketing initiatives to better target customers and give them what they want while they’re here."Collette Navarrette,
Director of Marketing, Santana Row, Federal Realty Investment Trust
With DNA’s advanced analytics capabilities, Backcountry.com can now focus on innovation. (2:17 min)
Improve results across your business with our DNA services.
Start your journey to digital transformation. Become the retailer of the future, today.
Get personalised guidance on improving your network’s readiness.