Have an account?

  •   Personalized content
  •   Your products and support

Need an account?

Create an account

Taking Retail to a New Frontier

Paving the way for a new customer experience

Digital Retail

Digitization is transforming retail. There’s no industry untouched by this wave in the Middle East. According to research from Euromonitor International, internet retailing in the GCC has been growing annually by 35% on average since 2013. Retailers that have already embraced digital are gaining a competitive edge by capturing market transitions, maintaining growth, reducing risk, and reshaping the phygital customer experience.

Enhance customer experiences

Build a 360-degree view of customers. Dynamically engage them. Predict and personalize experiences.

Make your salespeople more productive

Empower employees with digital tools and information. Virtualize service and support. Digitize processes.

Protect and enhance
my brand

Mitigate theft and fraud. Secure physical and digital assets. Simplify compliance.

Optimize business operations

Integrate supply chain partners. Optimize real estate. Boost adoption of new products and services.


What does Cisco believe are the benefits of becoming a digital retailer?

The Four ingredients For a Successfull Transformation

Create a journey that is connected, personal and consistent


Better shopping experiences

A connected world drives change. See how Cisco IoT technology fuels retail innovation.

Boost associate productivity

Learn how to create an in-store cistomer-first experience.

Become a digital retailer

Start your journey to digital transformation and become the retailer of the future.

Change management for retail

A strong change-management program allows you to move your business to the next level.

Hackers love retail

Discover the ways that your retail organization can stay secure.

Secure your retail business

Use a secure, automated, intelligent network to protect your customer data and your brand.