Overview

Connected Mobile Experiences Overview

The Cisco Connected Mobile Experiences (CMX) is a suite of mobile software solutions to detect, connect, and engage the mobile devices within a venue. The CMX solution helps you to create personalized mobile experiences for mobile end users and gain operational efficiency with location-based services.

The CMX solution provides the following features:

  • Detect—Detects wireless signal from the mobile device as soon as the device approaches your location.
  • Connect—Connect is a guest portal that allows you to design the splash pages for your guests.
  • Engage—Once the visitors have access to your Wi-Fi, you can engage them with the advertisement or personalized content. With this you can build areal-time, value added relationship with your customers.

Following are the benefits of the CMX solution:

  • Increases customer engagement by offering personalized and relevant content.
  • Increases venue efficiency by using traffic flows to better position products or services.

The below figure summarizes this process.

Figure 1-1 Detect, Connect, and Engage

Cisco Wireless Components

The Cisco Wireless is designed as a wireless solution that increases employee productivity, enhances collaboration, and improves responsiveness to customers. The Cisco Wireless is an unified network. It addresses the security, deployment, management, and control issues facing large-scale enterprises and commercial wireless LAN users.

Following are the components of the unified network:

  • Cisco Prime Infrastructure (PI) — Combines the wireless functionality of Cisco Prime Network Control System (NCS) and the wired functionality of Cisco Prime LAN Management Solution (LMS).
  • Cisco Wireless LAN Controller (WLC)— Enables network administrators to have the visibility and control necessary to effectively and securely manage business-class WLANs and work with the Mobility Services Engine.
  • Access Points (AP) — Connect wireless devices to wired networks providing ubiquitous network access.
  • Mobility Services Engine (MSE) — A set of value-added network services that consolidate intelligence from various points in the network to enable and optimize the delivery of business mobility applications.

CMX Connect and Engage for Visitor Connect Overview

Cisco CMX Visitor Connect is a guest access solution based on Mobility Services Engine (MSE), Cisco Wireless LAN Controller (WLC) and Lightweight Access points (AP). The Visitor Connect is a an intuitive simple location aware guest captive portal, that enables you to create a custom on-boarding experience for your visitors. This is designed to provide best experience for both mobile and laptop users.

The venue owner has to enable the CMX Connect and Engage Service on the Prime Infrastructure for CMX Visitor Connect to function.

The venue owner can customize location specific splash pages and advertisements for better visitor experience by creating multiple splash templates and assigning them to different locations.

For splash pages, the Visitor Connect supports customization of:

  • Page background
  • Page header and footer with any HTML text
  • Dynamic input fields
  • Terms and Conditions
  • Advertisement plug-in
  • Redirect URL after going through splash pages.
  • Social authentication plug-in like Facebook, Linkedin, and Google+

The visitor in the venue can gain access to the venue Wi-Fi by following these steps:

  • Register to the venue owners Wi-Fi by providing required information like name, phone number, email, etc. This is a one time registration.

Note Visitor Connect differentiates a repeated user from the new user and skips the registration page for the repeated user.

  • Accept terms and conditions.
  • (Optional) Watch advertisements or announcements that is predetermined by the venue owner.
  • (Optional) Log in to the social authentication page.