Contact Strategy Types
LCM supports three types of contact strategy.
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Simple Strategy—A simple strategy is, as the name suggests, simple. It is easily configurable and just moves on calling from one configured mode to another in a cycle. The cycle is repeated until the configured number of cycles are completed. It serves its limited purpose in certain types of campaigns that do not require any advanced contact handling methodology.
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Advanced Strategy—An advanced strategy is much more complicated. You can use multiple modes, retries, priorities, spread across multiple cycles, contact statuses, and more. You can also set dialing rules based on outcomes—telephony outcomes for modes and also business outcomes. This type of strategy leverages the maximum out of the application to dial out almost every uploaded contact.
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Callback Strategy—A callback strategy allows the agents to set callback requested by the customer and configure various aspects as to how callback calls are handled with respect to dialing, agents, retries, contact status, and so on.