Perform Plus – global incentive that rewards partners for growing their overall product business. Additional bonuses are available for those selling across architectures and focusing on small and midsize customers.
Solution Starter – rewards partners for taking the first steps in onboarding and implementing customer equipment.
Lifecycle Incentive Program – rewards those partners that successfully drive software activation and adoption, and who expand existing deals into new opportunities.
Seller Rewards – directly reward partners for selling our products and services, as well as for training, activation, and completing SPIFFs.
Integrator Program – an entry point for consulting and platform integration partners with third party expertise in Cloud, Big Data and Analytics, DevOps, AppDev, and IoT.
Solution Partner Program – connects non-traditional partners (like ISVs and IHVs) with traditional partners, to drive and customize Cisco-based solutions.
Certifications – the foundation for the Channel Partner Program. There are three levels: Select, Premier, and Gold.
Specializations – help partners build and deliver services across their customers’ lifecycles. Specializations develop your expertise in specific technology areas, as well as in people, process, and infrastructure practices.
Authorizations – provide partners with first-to-market opportunities. Some are open to all, and some are by invitation only.
Industry Expertise – recognizes Cisco Premier or Gold certified partners who can address the specific needs of the healthcare, retail, manufacturing, media, or entertainment industries (beyond technical issues).