Cisco Tech in Action

Cisco Tech in Action is Cisco’s live, real-world technology experience—where Cisco and partner solutions operate together in a fully integrated environment.

This isn’t a demo. It’s technology running in real time.

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About Cisco Tech in Action

Built within the Cisco Store and deployed across global events, Cisco Tech in Action showcases how modern, connected experiences come to life—bridging digital and physical environments to drive real business outcomes across industries.

Cisco Store interior with tech displays, and modern design

The Cisco Store redefines retail success

The Cisco Store, powered by Cisco Tech in Action, demonstrates how a connected environment enables data-driven decision making, improved customer experiences, and operational efficiency—driving measurable business outcomes.

Blogs

Read how Cisco Tech in Action is transforming real-world environments with Cisco and partner technologies—exploring innovative solutions and real-time applications across industries.

A brightly lit retail display inside a Cisco Store Cisco Store redefines retail success

Cisco Tech in Action redefines retail success

Cisco created a smart store with the full power of the Cisco portfolio to empower data-driven decision making, with improved customer experience and operational efficiency — plus increased revenue.

Smart fitting room in the Cisco Store

Cisco Tech in Action transforms data into retail success with Splunk

Learn how Cisco Tech in Action uses Splunk Observability to transform data into insights, enabling strategic decisions that enhance customer conversions in physical stores.

Entrance to the Cisco Store

Smart building technology elevates customer engagement

Discover how the Cisco Tech in Action uses smart building technology to enhance in-store analytics, boost customer engagement, reduce energy costs, and improve security.

Featured resources

Cisco Store Tech Lab shelves

YouTube: Cisco Tech in Action

Cisco Tech in Action brings together brand experience and technology innovation—showcasing Cisco and partner solutions operating in real-world environments.

Cisco Portfolio Explorer for Retail

Cisco Portfolio Explorer for Retail

Explore the use cases and architectures that are making a difference in retail

Explore the Cisco Tech in Action

See Cisco innovation in action

Discover how Cisco Tech in Action brings Cisco and partner technologies to life in real-world environments—testing, learning, and showcasing what’s possible through live deployments.