Lastly, you and your organization can increase the likelihood of more services sales (and experience the additional benefits discussed in the module) by incorporating “business best practices.” Best practices are documented strategies and tactics that have been implemented to provide the best results possible. Examples of best practices are referenced later in the course in the “Generating Service Sales Opportunities” module.

To conclude this module, please take a few minutes to answer the review questions on the next few pages and assess what you have learned about the value service can provide for partners.