Cisco Expo 2008 - Malta
Human Network
Cisco Digital Media System - DMS
The Cisco Digital Media System (DMS) enables organizations to create, manage, and access compelling digital media to easily connect customers, employees, partners, or students-anywhere, anytime. It is a flexible and comprehensive solution for publishing dynamic content to both on-premise digital signage displays and the desktop. Using the power of the IP network, the Cisco Digital Media System delivers live and on-demand content to enable organizational transformation by putting the human face back into business.

Digital Media For Compelling Communications

Digital media is today the most compelling and effective way for organizations to communicate with customers, employees, partners, or students about important news, information, training, or events; it is effective because it brings both intimacy and immediacy to communications and information.
Studies show that people are far more likely to engage and retain information they can both see and hear. With digital media, large amounts of often complicated information can be absorbed and remembered easily. And digital media is versatile; it draws viewers in whether the content is marketing, internal communications, training, advertising, or entertainment materials. Through digital media, organizations can deliver information that is fresh and compelling to viewers in a timely and proficient way.

The Challenge

Organizations of all sizes are increasingly striving to improve external and internal communications to address concerns about competition, employee retention, and global business growth.
With digital media, organizations can provide direct, relevant communications, and richer and more satisfying experiences for both customers and end users-ultimately driving business transformation across many aspects of the business.
However, until now, employing digital media has typically required complex integrations of individual components from multiple, often small vendors, resulting in high total cost of ownership and limited scalability. Additionally, organizations have faced challenges with content management, network integration and content distribution, and tools that are too difficult for business users to operate.
These concerns point to the need for an integrated offering that can handle creation, management, and publishing content to digital signs and the desktop, while also flexibly supporting standard formats for live and on-demand content publishing.

The Solution: The Cisco Digital Media System

Conceived and developed internally, the Cisco Digital Media System is a highlight of Cisco innovation, building on the company's history of networking and expertise in video. It enables organizations to use high-quality, dynamic digital media to easily connect customers, employees, partners, and students anywhere, anytime.
The Cisco Digital Media System extends digital media to new, compelling applications for real-time and on-demand communications with flexible digital media creation, management, and publishing in various formats to multiple devices.
Organizations across industries now have an innovative tool for marketing, sales, communications, education, and training. For example, financial services organizations can now easily promote banking products and services on digital signs in the branch to accelerate sales and improve customer experience; and effectively train in-branch customer service representatives without taking them away from essential customer-facing roles. Retailers can now communicate in real time new offers and specials with eye-catching digital signage to customers as they shop, and market to those same consumers through digital media on the Web for a consistent branding experience. Other industries that are also rapidly adopting digital signage and desktop video include government, education, healthcare, sports, entertainment, safety and security, and transportation.
With the Cisco Digital Media System, organizations are empowered to improve productivity and take advantage of new revenue opportunities that can drive business transformation, generate new profit streams, and build strategic advantage over competitors.

Cisco Digital Media System Business Benefits

With the Cisco Digital Media System, organizations have:

• A single solution to deliver compelling digital media content to audiences both onsite-in the branch, store, and other locations-and at the desktop

• Scalability to reach thousands of customers and users

• Flexibility to target communications for specific locations and specific users at any time

• Simplicity through Web interfaces that enable nontechnical workgroups to centrally manage and deliver digital media

• Integration with the underlying network for easy and rapid deployment, and optimal content delivery

Integrated Components of the Cisco Digital Media System

The Cisco Digital Media System (Figure 1) includes four product lines:

• Creation with Cisco Digital Media Encoders (DMEs): The studio-level (Cisco DME 2000) and portable (Cisco DME 1000) encoders provide live and on-demand streaming digital media across an IP network in a variety of encoding formats, inputs, and monitoring functions.

• Management with the Cisco Digital Media Manager (DMM): This Web-based media management application manages, schedules, and publishes digital media to digital signage displays and through the Web to the desktop. The Cisco DMM provides flexible tools for users to manage content and approval flows, schedule instant and future content playback, and create playlists. It supports the ability to customize signage screen layouts and remotely control digital displays; and the ability to manage Q&A for live desktop video broadcasts and to synchronize slides for both live events and video on demand (VoD) sessions.

• Publishing to the Cisco Digital Media Player (DMP): The Cisco Digital Media Manager publishes content to and manages networked Cisco DMPs for digital signage. The Cisco DMP is a highly reliable IP-based hardware endpoint that handles digital media content display and playback-including high-definition live broadcasts and on-demand video, Flash animations, text tickers, and other Web content-across digital signs.

• Access through the Cisco Video Portal: The Web-based Cisco Video Portal allows users to easily browse, search, and view digital media interactively on your desktop. It provides secure login, customizable play lists, search, advanced player controls, full-screen playback, slide synchronization, viewer questions support, and a secure usage reporting tool. It supports established video formats such as Windows Media, Flash, and MPEG/H.264.

Figure 1.
Cisco Digital Media System

Cisco Digital Media System


The Cisco Digital Media System employs the underlying network as a platform in combination with Cisco Wide Area Application Engines (WAEs) to automatically and reliably distribute and stream digital media content. Running the Cisco Digital Media System with Cisco Application and Content Networking System (ACNS) Software on Cisco WAEs provides optimal, secure performance. The Cisco Digital Media System relies on the inherent performance, quality of service, and traffic management capabilities of the underlying network to:

• Support both live unicast and multicast streaming services

• Provide on-demand access to video and audio files cached locally for viewing at LAN speeds

• Reduce video bandwidth to minimize impact on network traffic

• Prioritize, secure, and separate video traffic over the network to help ensure optimized viewing

• Efficiently distribute video to a large and dispersed user base

• Manage and protect video assets on the network

Service and Support

Cisco and its partners provide a broad portfolio of end-to-end services and support that can help you lower network total cost of ownership and increase business agility and network availability. This portfolio is based on the Cisco Lifecycle Services approach, which defines activities needed, by technology and network complexity, throughout the six phases of the network lifecycle: prepare, plan, design, implement, operate, and optimize. For more information about these services, visit:

For More Information

For more information about the Cisco Digital Media System, visit or contact your local Cisco account representative.





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