See how retailers can optimize their current network architecture to better meet consumer demands
Traditional brick-and-mortar retailers are struggling with this new type of consumer, a consumer who expects the same frictionless buying experience, interaction, advice, and ease of delivery that they would get online. Meeting these needs requires a high level of in-store digitization. The majority of retail revenue still comes from offline stores, and this status quo is not expected to change in the near future, so now is the time for retailers to take action if they are to remain relevant. Consumers can value a positive experience in a physical store over the convenience of online—and even over price. At Digital Summit at Cisco Live 2019 in Melbourne, retailers reconsidered how they look at their brick-and-mortar stores, viewing them as data-gathering platforms and reshaping them according to the data they intend to collect.
“Westfield is in the entertainment business, much different than just leasing shops. To succeed, we needed to create memorable experiences, getting shoppers to come back again and again. Cisco technology gave us the framework to digitally delight our customers.”Denise Taylor, CIO, Westfield Corporation
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