See how retailers can optimize their current network architecture to better meet consumer demands
See how retailers can optimize their current network architecture to connect the retail experience and meet customer needs.
Get a better view of your customer through comprehensive data collection, including hidden data from the network with an open services platform.
Traditional brick-and-mortar retailers are struggling with this new type of consumer, a consumer who expects the same frictionless buying experience, interaction, advice, and ease of delivery that they would get online. Meeting these needs requires a high level of in-store digitization. The majority of retail revenue still comes from offline stores, and this status quo is not expected to change in the near future, so now is the time for retailers to take action if they are to remain relevant. Consumers can value a positive experience in a physical store over the convenience of online—and even over price. At Digital Summit at Cisco Live 2019 in Melbourne, retailers reconsidered how they look at their brick-and-mortar stores, viewing them as data-gathering platforms and reshaping them according to the data they intend to collect.
Cisco enables retailers to provide shoppers with interactive, contextual retail experiences, channels, and options.
Cisco technology enhances associate effectiveness and automates in-store retail operations
Cisco manages physical and cybersecurity using video analytics and threat defense to help stop threats and secure your store.
"Westfield is in the entertainment business, much different than just leasing shops. To succeed, we needed to create memorable experiences, getting shoppers to come back again and again. Cisco technology gave us the framework to digitally delight our customers."Denise Taylor, CIO, Westfield Corporation