Cisco Connected Mobile Experiences Configuration Guide, Release 10.1

Accessing the Analytics Dashboard

Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).

Step 2 Choose Analytics > Dashboard.

Step 3 Using the left panel of the Dashboard, navigate to the desired report using the deployment hierarchy. The details pertaining to that report are displayed on the Dashboard.

Filtering Data Displayed in Analytics Dashboard

The data displayed in the Dashboard is filtered to include devices that are seen for more than 5 minutes and less than 8 hours.

To change the dwell time (the amount of time a visitor spends at a location):

Step 1 Choose Analytics > Dashboard.

Step 2 Click the Expander icon below the Location and Date panel.

Step 3 In the Edit Report page that is displayed, specify the Dwell Threshold values.

Analytics Report Types

The Analytics Dashboard provides you with different reports to understand and monitor the behavior pattern of visitors within a particular venue.

The Analytics service’s report facility also provides a more regular and manager-oriented set of information through parameterized templates to measure various trends and patterns that occur over a period of time in a particular zone.

• Default Reports—By default, the following reports are available in the Analytics Dashboard:

– Device Count—This report provides a detailed report of the total device count in a location. This information includes a count of total visitors, repeat visitors, and new visitors.

– Average Dwell Time—This report displays the average dwell time or a wait time of all the visitors in a location.

• Custom Reports—This report allows you to create your own reports. You can pick the locations, date/time, and so on, and decide how they should be displayed in the Analytics Dashboard. Your reports will be listed in the left panel under Custom Reports.

Viewing a Device Count and Average Dwell Time Report

To view a detailed report of device count and average dwell time, follow these steps:

Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).

Step 2 Choose Analytics > Dashboard.

Step 3 In the left panel of the Dashboard, click Device Count or Average Dwell Time.

Step 4 Click the location you want to analyze, Campus, Building, Floor, or Zone.

Step 5 In the Location and Date panel, choose the time frame for the report. The available options are Now, Today, Yesterday, This Week, Last Week, Last 2 Weeks, This Month, Last Month, Last 3 Months, This Year, Last Year, and Custom Range.

A report based on the chosen criteria is displayed in the Dashboard and contains the following widgets:

• Visitors widget

– In the Device Count report, information about the total number of visitors, along with percentage of repeat visitors and new visitors is displayed.

– In the Dwell Time report, the average dwell time of all the visitors, along with the dwell time of repeat and new visitors is displayed.

• Compared to widget—A comparative result of repeat visitors vs. new visitors is displayed.
• A line chart with a summary view and a detailed view of the criteria selected—You can customize the X and Y axis by applying the following filter criteria:

– View Unique Devices or View Absolute Visits

– Locations—Campus, Building, Floor, Zone, Zone Tag

– Values—Ascending, Descending, Alphabetical

The following is a list of tasks that can be performed along with viewing a Device Count report or an Average Dwell Time report:

• Schedule a Report—To schedule a report, click Device Count or Average Dwell Time, and click the Expander
icon that appears. The Schedule Report, Print, and Schedule Manager icons appear. Click the Clock icon to schedule the report. To run this report at a later time or as a recurring report, enter the scheduling parameters:

– Enter the email address of the recipients to send the report to.

– Enter the start date and time from which the report has to be generated.

– Select the frequency of the report: One Time, Daily, and Weekly.

• Print a Report—To print a report, click Device Count or Average Dwell Time, and click the Expander
icon that appears. The Schedule Report, Print, and Schedule Manager icons appear. Click the Print icon to print the report.

• View Schedule Manager—To view the Schedule Manager page, click Device Count or Average Dwell Time, and click the Expander
icon. The Schedule Report, Print, and Schedule Manager icons appear. Click the Schedule Manager icon to view the Schedule Manager page. The Schedule Manager page contains the following information:

– Report ID —Shows the report ID.

– Report Title —Shows the report title.

– Start From —Shows the date and time from which the report is scheduled to run.

– Recipients —Shows the email addresses of recipients.

– Actions —Click Delete to delete a saved report template.

Creating and Managing Customized Reports

Using the custom reports option, you can create your own reports. You can pick the locations, date/time, and various widgets and decide how they should be displayed in the Analytics Dashboard. Your reports will be listed in the left panel under Custom Reports. Click a report name to view the corresponding details in the Dashboard.

The following is the list of custom report-related tasks that you can perform:

• Creating and Managing Customized Reports
• Deleting a Customized Report

Creating a Custom Report

Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).

Step 2 Choose Analytics > Dashboard.

Step 3 In the left panel of the Dashboard, click the Add icon next to Custom Reports.

The Create New Report page is displayed.

Step 4 Choose the locations that you want to analyze from the Focus Area Filter drop-down list.

The location types are Building, Campus, Floor, Zone.

Step 5 Choose the date and time range you want to run the report for from the Date & Time filters drop-down list.

Step 6 In the Add Widgets area, click the Add + icon to include any of the following widgets to the report:

• Visitors—Shows the number of visitors detected in the network.
• Average Dwell Time—Shows the amount of time visitors spent at a location.
• Crossover—Shows where visitors went before and after visiting a location.

Step 7 In the Advanced Widget Filters area, specify the dwell threshold.

Step 8 Click Done.

Step 9 Click Untitled Report to name to your report.

Step 10 Click Save.

The new report name is listed in the left panel under Custom Reports.

The following is a list of tasks that can be performed after a custom report is created:

• Schedule a Report—Expand a custom report name in the left panel and click Schedule. To run this report at a later time or as a recurring report, enter the scheduling parameters:

– Enter the email addresses of the recipients to send the report to.

– Enter the start date and time of the period for which the report has to be generated.

– Select the frequency of the report, One Time, Daily, and Weekly.

• Print a Report—Expand a custom report name in the left panel and click Print to print the report.
• View Schedule Manager—Expand a custom report name in the left panel and click Details to view the Schedule Manager page containing the following information:

– Report ID —Shows the report ID.

– Report Title —Shows the report title.

– Start From —Shows the date and time from which the report is scheduled to run.

– Recipients —Shows the email addresses of recipients.

– Actions —Click Delete to delete a saved report template.

Deleting a Customized Report

You can delete any of the custom reports that you created.

Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).

Step 2 Choose Analytics > Dashboard.

Step 3 In the left panel of the Dashboard, hover your cursor over a report, and click the Delete icon.