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Customer Journey for Retail

Keep shoppers coming back for more

Digital shoppers expect a rich variety of interactive and contextual retail experiences, channels, and options. Improve the customer’s experience before, during and after the visit delivered through every channel, service, store, and associate.

Capabilities and solutions

Location analytics

Understand the presence, proximity, and location of your customers and associates to optimize marketing, merchandising, and staffing.

Flexible shopping and fulfillment

Enable customers to find, order, and receive products whenever, wherever, and however they want.

Digital marketing and merchandising

Engage customers with dynamic visuals across the enterprise to increase basket size and overall brand affinity.

Mobile engagement

Provide seamless, convenient, and compelling mobile offerings that propel repeat customers and attract new ones.

Featured resources

Build the digital brick-and-mortar experience

Learn how to leverage an optimized network and turn your customers' demands into your biggest assets.

Prepare for the digital consumer

Gain further insight into your digital consumers from our research with PSFK.

Understand digital's impact on retail

Read why digital retail raises the bar and helps innovate customer experience.

Domino's digital experience delivers sales

Customers' expectations are so much higher today. They have zero patience for downtime and latency … Cisco technology is helping Domino's become the easiest company to order a pizza from.

Kevin Vasconi, Chief Information Officer, Domino's Pizza

Take the virtual reality tour

Take a virtual tour of our Connected Cisco Store in San Jose to see our retail solutions in a living, functional store environment.