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Cisco DNA Spaces Solution Overview

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Updated:May 26, 2021

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Updated:May 26, 2021
 

 

Whatever your industry, Cisco DNA Spaces can deliver significant outcomes through existing wireless investments.

Overview

Cisco DNA Spaces helps to resolve physical-space blind spots so you can better understand the behavior and location of people (visitors, employees) and things (assets, sensors). This cloud-based platform, which is compatible across Cisco® Aironet®, Cisco Catalyst®, and Meraki® wireless access points, lets your enterprise see what's happening at its properties, act on these insights, and extend platform capabilities via integrations and partner applications.

With Cisco DNA Spaces, you can now extract even more value from your Cisco wireless technology investments. Equally important, this value extraction is tied directly to your organization's critical operations and business outcomes. Cisco DNA Spaces enables you to understand how people and things are behaving in your spaces.

Benefits

     Simplification: A single, unified platform for accessing location products and apps and for normalizing data to create meaningful insights

     Cloud first, scalable: A cloud-first Software-as-a-Service (SaaS) approach that enables rapid and scalable deployment via the connector

     Open and unified ecosystem at a lower Total Cost of Ownership (TCO): Cisco DNA Spaces Indoor IoT Services helps customers deliver multiple applications and use cases at scale, with a lower TCO

     Standardization: Compatibility and interoperability across all Cisco wireless—Aironet, Catalyst, and Meraki

     Robust privacy and security: Enables control over your data privacy with a General Data Protection Regulation (GDPR) shared privacy model

     Support: 24x7 monitoring and Service-Level Agreements (SLAs) for end-to-end reliability

     Low touch: No need to upgrade your underlying network infrastructure to activate service

Trusted workplace

Cisco DNA Spaces has a variety of built-in apps that help organizations maintain a safe, trusted workplace and comply with safety guidelines as employees return to office.

Right Now

View real-time metrics on the active visitors currently at your location. Using these metrics, you can set density threshold rules to specify the maximum number of people that can occupy your location. Density rules can be set either as density per area or as a device count. You can also specify which building, floor, or zone you would like the rules to apply to. When the density rule is exceeded, a safety notification can be triggered to Cisco Webex Teams, SMS, email, or API trigger.

Right Now app displaying number of active visitors by location

Figure 1.               

Right Now app displaying number of active visitors by location

Configure density rules for specific locations, buildings, floors, and zones

Figure 2.               

Configure density rules for specific locations, buildings, floors, and zones

Meraki video camera metrics

Get insights into the behavior of people within physical spaces using data derived from Meraki video cameras. With the Camera Metrics app, you can analyze the number of entries into a space and the number of people in a space over a certain period of time. The app allows you to slice behavior by location and time. Activation of the Camera Metrics app will also enable real-time reporting of current density from cameras via the Right Now app.

Get footfall count of the number of people seen entering your location from monitored entrances

Figure 3.               

Get a footfall count of the number of people seen entering your location from monitored entrances

Proximity Reporting

Understand where an individual has been if they reported exposure to or infection by the virus. You can trace where that person has gone, be it a floor, zone, or building. You can also see what users were in the same space at the same time. The report will show a summary of the impacted spaces, users, and dwell time. You can categorize risk levels in the report based on proximity and dwell time. A useful outcome of this report is the ability to focus cleaning efforts on the impacted buildings or floors, which can help save time, resources, and costs. Proximity Reporting can be leveraged through your existing network and does not require additional installation of a mobile app or hardware.

If a person self-reports exposure, a proximity report can be generated that includes information on recently visited buildings and floors, and the amount of time spent there

Figure 4.               

If a person self-reports exposure, a proximity report can be generated that includes information on recently visited buildings and floors, and the amount of time spent there

Business insights

Use analytics and insights to drive key business decisions.

Location Hierarchy

The Location Hierarchy capability enables you to manage and group locations based on business taxonomy. What we're doing is translating the IT backbone you already have (your wireless access points) into business context and nomenclature to create a centralized management view across all locations. You can group locations by geography, state, brand, type of store, zone, and more.

Search locations through location hierarchy

Figure 5.               

Search locations through Location Hierarchy

Behavior metrics

Measure visitor behavior throughout one or more properties. With this set of metrics, you can gain an understanding, for example, of how behavior trends change from month to month, how subsequent visits affect dwell times, and how visits are affected by external events. Example metrics include visit duration, visit frequency, visit distribution, and impact analysis.

Benchmark and compare your property's performance to gain valuable context.

Impact Analysis

Measure the impact of events, campaigns, and layout changes on location behavior.

These metrics help you infer whether events such as the pandemic, campaigns, promotions, or return-to-office routines have led to a desirable increase or decrease in visitor activities at your location. For example, a workplace resources manager will want to assess whether employees are spending an appropriate amount of time on their campuses. With Impact Analysis, you can filter to a specific location and look at its visit counts and visit durations.

Impact Analysis for the San Jose campus

Figure 6.               

Impact Analysis for the San Jose campus, displaying how the visit duration and visit count during the return-to-office period compare to visit activities in the previous period

Location Analytics

Gain visibility into customer behavior patterns such as visitors, visits, and dwell times. You can filter by various business criteria such as location and time period. You can also view industry and organizational benchmarks for the visit duration and visit frequency metrics.

Location Analytics displays the number of daily visitors, as well as a breakdown of repeat vs. new visitors, over a 1 year timeframe

Figure 7.               

Location Analytics displays the number of daily visitors, as well as a breakdown of repeat vs. new visitors, over a 1-year timeframe

Detect and Locate (advanced)

This feature enables you to view and locate devices onsite. Cisco DNA Spaces provides access to device location history and APIs to access both real-time and historical data.

Example of detect and locate on the dashboard

Figure 8.               

Example of Detect and Locate on the dashboard

Contactless experiences

Provide safe, contextual experiences to customers without compromising quality.

Captive portals

The captive portal is the first touchpoint with your business for customers on Wi-Fi. It is an opportunity to engage with customers who connect to Wi-Fi, provide relevant information, drive monetization, and potentially acquire customer information. Captive portals enable businesses to choose from multiple authentication mechanisms (such as phone number, email, social media information, and acceptance of terms and conditions) and to deliver targeted experiences based on business rules (who, what, when, where, and so on). For example, the captive portal can recognize repeat visitors by name and deliver customized offers (such as for exclusive savings or bonus loyalty points on a visitor's fifth visit).

Leverage a COVID-19 captive portal template from a list of sample templates

Figure 9.               

Leverage a COVID-19 captive portal template from a list of sample templates

Location personas

Cisco DNA Spaces enables you to profile and segment users based on at-location behavior. You can identify key segments and personas and get a detailed picture of their behavior at your location. This information enables you to deliver targeted engagements based on personas. The types of location personas will depend on your industry. Location personas we've seen are repeat visitor, cross-property visitor, loyalty member, high dweller, season-ticket holder, and more.

Create personas for weekday and weekend lunch visitors

Figure 10.           

Create personas for weekday and weekend lunch visitors

Engagements

With Cisco DNA Spaces Engagements, you can leverage the right channels at the right time and place. Trigger contextual multichannel engagements based on the behavior of visitors. Multichannel engagement capabilities include SMS, email, and app push notifications.

Notify staff in real time of a visitor's presence through API triggers and WebEx Teams notifications to deliver a differentiated experience.

Engagements

Figure 11.           

Notifications from the Engagements feature

Indoor IoT Services

Cisco DNA Spaces Indoor IoT Services with Catalyst Wi-Fi 6 access points and 9000 switches helps you deliver IoT use cases rapidly, at scale, and at a significantly lower TCO. It is offered as a service and will allow you to manage the entire end-to-end process of ordering, onboarding, configuring, and managing multiple end devices. A unified support model offers end-to-end visibility, from the end device to the partner application.

Related image, diagram or screenshot

Figure 12.           

Cisco DNA Spaces is an open and unified platform for enabling multiple devices and applications
(Zigbee sensors coming soon)

Dive outcomes at scale with the following benefits of Indoor IoT Services:

     Eliminate requirements for overlay networks or on-premises server

     Take full advantage of your gateway-enabled Wi-Fi 6 infrastructure

     Reduce TCO and manage a multivendor, multitechnology landscape with simplicity

     Scale out your IoT deployments quickly and efficiently

     Support multiple types of IoT technologies

     Access the IoT Device Marketplace, with a broad spectrum of validated end devices for industry use cases such as asset management, room finding, environmental monitoring, and more

By leveraging a broader spectrum of end devices, you can advance these common use cases at scale

Figure 13.           

By leveraging a broader spectrum of end devices, you can advance these common use cases at scale

Access point gateways

Deploy cloud-managed Cisco Bluetooth Low Energy (BLE) gateways on your Cisco Catalyst 9100 Wi-Fi 6 access points. Using this new architecture, you can replace overlay networks and decouple the BLE end device from partner applications.

Wi-Fi 6 access point gateways enable BLE end devices such as BLE beacons and asset tags

Figure 14.           

Wi-Fi 6 access point gateways enable BLE end devices such as BLE beacons and asset tags

Device inventory

Manage your device inventory and activate sensors, tags, and beacons through a centralized cloud dashboard. It supports access point beacons, third-party BLE devices, active RFID, Cisco Meraki video, and Cisco Webex®.

Device management

Configure, provision, and deploy your end devices. Manage AP beacons and third-party BLE beacons with native management and partner integrations. A workflow-based configuration tool automatically applies configurations to supported beacons based on user-defined criteria.

Group devices intuitively and apply configurations to these groups

Figure 15.           

Group devices intuitively and apply configurations to these groups

Device monitoring and performance

Monitor the status of access point gateways and the overall health of your beacons through a cloud dashboard that provides device battery levels, last-heard timestamps, and firmware versions. Evaluate device performance to help ensure that devices act as expected.

Monitoring and Performance dashboard for end devices and gateways

Figure 16.           

Monitoring and Performance dashboard for end devices and gateways

Industry outcomes with partners and integrations

Cisco DNA Spaces has a wide variety of specialized applications, partners, and Independent Software Vendors (ISVs) available to drive industry-specific use cases. These solutions are validated and integrated with the end-to-end support model. Partners can take advantage of the ease of onboarding for new customers. Customers have full control over their data and privacy with these partner applications. In addition to the partner applications, the IoT Device Marketplace is a one-stop shop for discovering validated devices suitable for your specific use cases.

Partner App Center

Discover partner applications that can be quickly activated through the App Center. These applications can drive various industry-specific use cases, such as asset management or infant tracking in healthcare settings. The integration of these partner applications with Cisco DNA Spaces enables faster time to deployment. You can connect your wireless and activate a partner application within minutes.

App Center with industry-specific partner applications

Figure 17.           

App Center with industry-specific partner applications

IBM TRIRIGA

IBM TRIRIGA Building Insights and Cisco DNA Spaces together deliver a solution for providing space optimization and occupancy monitoring across the real estate portfolio. It offers the following use cases for workspaces:

Floor-level occupancy

Gain space utilization insights, categorized by building and floor. Understand how allocated workspaces are being used and by whom. Having floor-level occupancy insights allows facilities and real estate planning managers to make informed decisions about expanding or even using less space. With these insights, they can make the most out of their spaces, given the budgets they have.

Wayfinding (coming soon)

Use indoor positioning to help employees navigate throughout their workspaces. For example, an employee can save time by using wayfinding to figure the best path to reach a conference room, breakroom, or other critical area. By learning from more and more location data, you can assign the right work tasks to the right staff on an automated basis.

Meeting room utilization (coming soon)

Save time by simplifying the room booking experience. Whether or not a room has been booked, monitor the occupancy of meeting rooms and effectively determine whether to use, book, or release the room. This improves productivity and optimizes utilization of meeting rooms throughout buildings.

About IBM TRIRIGA

Space matters. It’s at the heart of your real estate strategy, informs time-sensitive decisions, helps safeguard occupant well-being, and is crucial for controlling costs. That’s why you need IBM TRIRIGA, an intelligent real estate and facilities management solution. Through the smart application of data, IoT, and AI, TRIRIGA helps you harness essential information and insights, and enables you to reimagine and repurpose space to meet ever-changing needs across your connected facilities. It’s also a single source of truth for your entire portfolio, giving you greater visibility into key areas: space and facility utilization, operations and maintenance, occupant experience, capital projects, and lease administration and accounting. With TRIRIGA – backed by IBM’s extensive data security and expertise – you can create a more resilient real estate portfolio, regardless of size, scale, and configuration.

STANLEY Healthcare

Use this Wi-Fi-based real-time location system to monitor the location and status of people, assets, and environments across healthcare facilities. Together with STANLEY Healthcare, Cisco DNA Spaces delivers safe and efficient experiences for healthcare providers, caregivers, and patients. STANLEY Healthcare offers the following healthcare use cases:

Asset management

Monitor the location of mobile devices and equipment throughout healthcare facilities to reduce costs and increase efficiencies. Understand where and how hospital equipment is being used to optimize workflows and manage supply and inventory accordingly. Help ensure that critical equipment is available and properly maintained. Shortages are virtually eliminated, and equipment on recall can be retrieved in a matter of hours. Reduce costs by knowing the right amount of equipment needed. Prevent equipment losses by triggering alerts when something goes missing.

Temperature and environmental monitoring

Enterprise-wide temperature and environmental monitoring of refrigerators and freezers helps ensure the safe storage of pharmaceuticals, vaccines, and other sensitive materials. Wireless monitoring provides around-the-clock coverage and real-time alerts to proactively address environmental changes before damage, loss, or patient safety issues occur. Reduce costs by eliminating manual monitoring. Reporting and analytics simplify regulatory compliance and improve operational decision-making and process improvements.

Infant, staff, and patient protection

Provide real-time monitoring to safeguard infants, patients, and staff from abduction, protect against patient elopement and wandering, and help ensure that staff are shielded from threatening situations.

Patient and staff flow

Improve throughput in the OR, ED, and clinics to increase room utilization, understand and optimize flows, and improve family and patient satisfaction. Analyze average wait times at hospitals and clinics to improve the patient experience and determine staffing needs. Improve workflow and guide operational decision making.

Hand hygiene compliance

Automate the monitoring and reporting of hand hygiene habits to increase compliance and reduce hospital-acquired infections. Set compliance goals and use visual analytics to identify compliance-related issues and for process improvements.

About STANLEY Healthcare

Over 15,000 hospitals and senior living communities rely on STANLEY Healthcare solutions to empower caregivers to deliver better care. STANLEY Healthcare is a part of Stanley Black and Decker and a proud supporter of the Alzheimer’s Association. Learn more at stanleyhealthcare.com.

IoT Device Marketplace

The IoT Device Marketplace (IDM) features a large ecosystem of partner vendor devices and sensors. It provides flexibility in choosing your end devices based on the technology, form factor, price, and use case. You can view the details, use cases, and suitable partner apps for each end device, as well as request a quote. The device vendors are validated and are integrated with the Cisco DNA Spaces end-to-end support framework. End devices ordered through the IoT Device Marketplace can be activated and managed through Cisco DNA Spaces.

To learn more about the IDM, visit:
https://dnaspaces.io/devicemarketplace/home

The IoT Device Marketplace features a variety of supported end devices that you can discover and order

Figure 18.           

The IoT Device Marketplace features a variety of supported end devices that you can discover and order

Next-generation wireless onboarding

Many businesses must take their wireless beyond connectivity to digitize physical spaces and drive business outcomes. As businesses deploy these use cases, they encounter a multitude of wireless onboarding challenges, as described below.

Wireless onboarding challenges

     MAC randomization: MAC randomization is often implemented to preserve privacy for end users.

     Limited customer insights with low guest Wi-Fi attach rate: Guests face a multistep onboarding process and may lack confidence in the authenticity of the Wi-Fi network. This leads to lower Wi-Fi attach rate and limited data for analytics.

     Limited indoor carrier coverage: Businesses face limited indoor carrier coverage, which can lead to a negative customer experience.

     Monetization opportunities: Enterprises want to explore more avenues to monetize their Wi-Fi investment.

     Loyalty customer engagement: Enterprises face challenges in offering differentiated experiences for loyalty customers and customer acquisition.

     Onboarding management: Businesses need to effectively manage the onboarding experience across multiple locations.

MAC randomization impacts

MAC randomization involves generating a rotating MAC address to prevent user tracking through the MAC address. The devices can change and use different MAC addresses with each Wi-Fi network, which limits user tracking and supports privacy requirements. MAC randomization has been implemented as part of the latest software releases, which many consumers are expected to adopt.

MAC randomization impacts networks in several ways:

     Onboarding: MAC-based onboarding will require reauthentication; otherwise, returning visitors will be categorized as new users.

     Analytics: Analytics are rendered unreliable in counting repeat visits and visitors, and past data may not properly indicate frequency and visits.

     Troubleshooting: Teams will be unable to use the previous MAC address for troubleshooting.

     MAC-based apps: All MAC-based apps, such as Proximity Reporting, will be impacted.

How Cisco DNA Spaces addresses MAC randomization

Cisco believes that privacy is a fundamental human right, and Cisco embraces MAC randomization as the right practice for protecting user privacy. OpenRoaming helps solve many of the problems associated with using a MAC address. OpenRoaming, launched by Cisco and now part of the Wireless Broadband Alliance (WBA) standard, authenticates users by using a private, unique identifier that protects the user’s identity. It does this by leveraging a federation of identity providers (device manufacturers, carriers, loyalty programs, cloud ID, etc.) to provide a unique identity that can be used to drive user policy. This is done in a more private and secure way than with MAC addresses. Going forward, Cisco DNA Spaces will deliver solutions that use other privacy-friendly parameters instead of the MAC address, through the alternative onboarding solutions highlighted below.

OpenRoaming is part of the WBA standard, expanding and unifying the ecosystem with one federation

Figure 19.           

OpenRoaming is part of the WBA standard, expanding and unifying the ecosystem with one federation

Cisco DNA Spaces delivers next-generation onboarding through the following key value drivers:

     Seamless and secure Wi-Fi onboarding experience

     Customer acquisition and customer loyalty experience

     Enhanced carrier indoor coverage

     Use of Wi-Fi for monetization with higher Wi-Fi attach rate

Seamless and secure Wi-Fi onboarding experience

Seamlessly and securely onboard visitors with OpenRoaming and increase Wi-Fi attach rates to generate more powerful location insights.

How it works:

1.     The property IT manager enables OpenRoaming for the store network through Cisco DNA Spaces.

2.     A customer installs the OpenRoaming mobile app and signs in with a Google or Apple ID. If the customer doesn’t already have the mobile app, the property can send a QR code or web link to download the app.

3.     The customer walks into any of the locations and is seamlessly and securely connected to the OpenRoaming SSID.

OpenRoaming mobile app

Figure 20.           

OpenRoaming mobile app

Customer acquisition and customer loyalty experience

Leverage OpenRoaming and the Cisco DNA Spaces Software Development Kit (SDK) to acquire new customers to loyalty programs and provide differentiated, contextual, and location-based experiences.

How it works:

1.     A customer enters the location and gets a notification through the enterprise’s loyalty app about seamless onboarding with OpenRoaming. The customer accepts the offer to be connected to the OpenRoaming SSID.

2.     The customer connects to the OpenRoaming SSID seamlessly and receives relevant and contextual engagements during future visits.

Enhanced carrier indoor coverage

Provide reliable indoor coverage via automatic handoff between cellular and Wi-Fi while realizing cost savings.

How it works:

1.     A customer (service provider user, for example, an ATT or T-Mobile user) walks into a location and is seamlessly connected to the OpenRoaming SSID, instead of staying on carrier LTE.

2.     The location gets better indoor coverage with huge cost savings comparing to Distributed Antenna System (DAS) deployment, and also gains insights into customer behavior.

Wi-Fi monetization

Turn Wi-Fi investments into a revenue source via service provider offload, and monetize captive portals through sponsors, events, and other tenants.

How it works:

1.     A customer enters a location and is seamlessly connected to the OpenRoaming SSID, instead of staying on carrier LTE.

2.     The property IT manager now receives revenue from service providers though Cisco DNA Spaces partners (Boingo, Google Orion, etc.).

Industry use cases

Table 1.           Key Cisco DNA Spaces industry-specific use cases

Industry

Use case

Retail

  Onboard and acquire customers and loyalty program members, expand customer base.
  Offer a differentiated experience based on location and persona.
  Understand in-store shopper behavior.
  Understand peak times, benchmark performance, and measure the impact of events.
  Integrate with enterprise systems and unlock data to drive outcomes from external systems.

Hospitality

  Understand on-property guest and visitor behavior.
  Enable loyalty sign-ups; co-branded marketing engagements, such as credit-card sign-ups; and elite-member differentiation.
  Differentiate the guest experience based on brand and guest behavior types.
  Explore new monetization avenues from food and beverage (F and B), convention centers, and others.
  Integrate with enterprise systems, and unlock data to drive outcomes from external systems.

Carpeted enterprises

  Visualize conference room availability and utilization, and navigate to nearby rooms.
  Identify employee behavior that affects performance, satisfaction, and attrition.
  Deliver contextual notifications to employees based on location and behavior.
  Optimize space utilization and occupancy with actionable insights. Correlate with energy, F and B, and others.
  Onboard workspace visitors and guests to Wi-Fi.
  Integrate with enterprise systems (such as building management systems [BMS], Human Resources Management Systems [HRMS], and HVAC), and unlock data to drive outcomes from external systems.

Healthcare

  Track and manage assets: Locate key assets to help reduce costs and save time.

      Monitor environmental conditions of refrigerators, freezers, and facility spaces to prevent spoilage of pharmaceuticals.

  Provide a panic button for staff safety and infant and patient protection.
  Improve patient throughput.
  Automate monitoring and reporting of hand hygiene compliance.
  Integrate with enterprise systems, and unlock data to drive outcomes from external systems.

Manufacturing

  Understand employee behavior that affects performance and satisfaction.
  Optimize space utilization with actionable insights.
  Perform asset tracking and management.
  Provide a panic button for staff safety.
  Onboard visitors to Wi-Fi.
  Deliver contextual notifications to employees based on location and behavior.

Education

  Build smart captive portals for students, guests, and faculty.
  Automate participation grading based on attendance tracking.

      Gain insights into student behavior and time spent on campus.

  Analyze attendance trends and identify areas for improving campus engagement.

      Trigger contextual engagements at on-campus venues, based on location and behavior.

  Automate attendance tracking.

Customer testimonials

Martin Young

 

Thomas Torjusen

 

Shai Silberman

Call to action

If you're ready to get more from your Wi-Fi, contact dnaspaces-sales@cisco.com.

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