Cisco Webex Experience Management (formerly CloudCherry) Take Customer Experience to New Heights Data Sheet
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The documentation set for this product strives to use bias-free language. For the purposes of this documentation set, bias-free is defined as language that does not imply discrimination based on age, disability, gender, racial identity, ethnic identity, sexual orientation, socioeconomic status, and intersectionality. Exceptions may be present in the documentation due to language that is hardcoded in the user interfaces of the product software, language used based on RFP documentation, or language that is used by a referenced third-party product. Learn more about how Cisco is using Inclusive Language.
Make the world a more delightful place for your customers
Taking your customer experience to the next level requires a whole new outlook on how you manage Customer Experience (CX). At Cisco, we believe that modern organizations should use the three pillars of customer experience to provide best-in-class experiences:
| Pillar 1 |
Listen: Measuring the customer journey The experiences a brand provides are not discrete, individual touch points but rather a continuous collection of moments across a journey. This is the first defining perspective change necessary to implement an effective customer experience management program. |
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| Pillar 2 |
Analyze: Gaining a 360-degree view of the customer Companies already have an enormous amount of data about their customers. The true power of this data is unleashed when silos are broken down and this data can come together to create meaningful human stories. |
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| Pillar 3 |
Predict: Becoming predictive and anticipating needs Companies should leverage the power of predictive Artificial Intelligence (AI) to make the CX investments that maximize ROI. Using predictive AI means that companies can understand what will move the needle towards great experiences before investing, not after. |
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| Both setting realistic expectations and delivering on them is the cornerstone of creating the ultimate customer experience. By bringing the three pillars together, businesses can build a Customer Experience Management (CEM) program that delivers results. |
How Webex Experience Management works
Filled with powerful features to help you understand your customer better, Webex Experience Management brings insights into the hands of the practitioners in an easy-to-use platform.
“CloudCherry (now a part of Cisco)… is a relatively new entrant in the VoC market. The company aims to disrupt existing leaders through its combination of a journey-oriented solution with predictive analytics and out-of-the-box integration to several Customer Engagement Center (CEC)/CRM platforms.”
David McVeigh / EVP, Gartner
Our team of customer success managers help design your customer journey map, and then build it directly into Webex Experience Management, including diving deep into micro-journeys. Rather than receiving a report that sits in a drawer and never influences the CX strategy, our in-product journey map allows teams to measure the CX along the entire journey.
Imagine how easy it would be to get budget approvals from your manager or your executives if you knew exactly what the outcomes would be. This is exactly what you can do with Webex Experience Management Predictive Analytics. Understand how potential changes to your customer experience will affect business outcomes and impact financial metrics—before you even commit to them.
The drivers of CX are like a ball of yarn—complicated and interwoven. Path Analysis untangles it for you, so you can see exactly what string to pull to get the results you want. Visually dive deeper into the attributes that directly impact CX and financial metrics, including the indirect attributes that impact results. This is where you really find out what levers you need to pull to achieve the best possible outcomes.
The days of reading every comment and review are in the past. Webex Experience Management has three levels of text analytics: Word Cloud, Sentiment Analysis, and Theme Analysis. Our advanced text analytics, uses Artificial Intelligence and Machine Learning (AI/ML) to diagnose both theme and sentiment of a customer’s unstructured data for high levels of accuracy.
Closing the loop with your customers is a critical feature to any modern CEM platform. Webex Experience Management delivers real-time alerts to the right people, when they need them. Use the workflow builder to notify frontline employees when action is needed and keep stakeholders at all levels in the loop.
Learn more about Webex Experience Management at: https://www.cisco.com/go/cc.