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Specialize to stand out in a crowded market

Specialize to stand out in a crowded market

Competition is fierce. Show your customers that you know how to help them succeed. Get training to help you design, sell, install, and support key Cisco technologies. We constantly update our specializations to keep you up to speed. 

What’s new?

What’s new in programs

What’s new in programs

News on industry recognition, new specializations and incentives, and the move to lifecycle management

Changes to specializations

Changes to specializations

Learn about the retirement of six advanced technology specializations

Let’s Own the Opportunity Together

Let’s Own the Opportunity Together

The digital era is here. How are we going to address it? Check out SVP Wendy Bahr’s partner summit recap.

When you specialize, you can…

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Get recognized for your specialization in our Partner Locator

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Use incentives and promotions to help you win business and boost your bottom line

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Accelerate sales with your expert training

Choose a level

Express

Express

Same name, all-new specialization. One specialization with flexible paths to achievement. Choose the track that will help your business grow faster. Boost your company’s technical skill level. Stand out more in your market. Automatically become Select Certified and take advantage of the benefits that come with being a Certified Partner, including eligibility for some incentives.

Advanced

Advanced

Expand your business and better meet customer needs. Increase your profits by offering Cisco Professional Services and participate in our Value Incentive (VIP). And cross-sell solutions to get bigger deals.

Master

Master

Obtain a Master Specialization to reach the highest skill level. Support high-risk, complex projects. A certification is not required.

Achieve this specialization to become an expert in collaboration, security, service provider, data center, and cloud solutions. In addition to the benefits listed for the Express and Advanced specializations, Master Specialized partners get more incentive rewards and can use custom marketing campaigns. Create new chances to grow your business and make your company more profitable.

Which specialization fits your needs?

Cisco offers a range of options. Specialize to expand your business and become an expert in specific areas.

Collaboration

Collaboration

Working together, people can achieve extraordinary things. Specialize in Cisco mobility, cloud, and video solutions. Help your customers empower people to engage and innovate—anywhere, on any device.

Data center

Data center

Help your customers transform their data centers. Boost your profits by helping them use the latest cloud strategies.

Enterprise networks

Enterprise networks

Our enterprise networking solutions help businesses innovate faster, simplify operations, and reduce risk. Specialize to help customers get the most from their networks and expand your market.

Security

Security

Security is a top concern for businesses of all sizes, everywhere. Grow your business by helping your customers grow theirs more securely.

Internet of Things

Internet of Things

The Internet of Things links smart objects to the Internet. We estimate the IoT will consist of 50 billion devices connected to the Internet by 2020. Expand your market by helping customers make the most of this growing field.

Service provider

Service provider

Going digital creates opportunities for service providers to make and save money, move faster, and help ensure safety and security. Help your service provider customers find and capitalize on these opportunities.

Small and midsize business

Small and midsize business

The SMB Specialization is retiring. Learn about our new take on Express Specialization to reach new markets across a range of technologies.

Here’s how it works

Want to specialize in a Cisco technology? The first step is to become a Cisco partner.

Get ready…

Each specialization has specific requirements. These depend on how expert you want to become and what your area of interest is. You can review the requirements on the specific page for each specialization.

Get set…

After you’ve completed the training, take the exams required to reach your goal. Generally speaking, the higher the level, the more training required.

Apply

Apply and accept the terms of the program.

Apply for or renew a specialization

Don’t miss out—renew within the 90-day expiration window.
Apply now to specialize in a new area.