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Lifecycle Advantage

Better relationships, automatically

Retain your customers and scale and maximize your recurring revenue by digitally engaging your customers throughout the customer lifecycle. That's Lifecycle Advantage.

What is Lifecycle Advantage?

Lifecycle Advantage is the leading customer experience management program for partners that leverages insights and automation to drive retention and growth. This digital engagement program bridges Cisco and partners to jointly orchestrate customers through important milestones, across the entire lifecycle. Together, we engage customers with the right message at the right time--whether that's assisting adoption, simplifying renewals, or upselling to higher-value solutions.

Partner success stories


Cisco and Logicalis work together to improve customer experience throughout the customer lifecycle. (video 3:22)


See how Emircom is revolutionizing renewals through Lifecycle Advantage. (video 3:55)

Telenor Inpli

Telenor Inpli credits growth rate to early Lifecycle Advantage adoption. (video 3:04)


A pioneer in digital transformation, CDW continues to innovate through Lifecycle Advantage. (video 2:56)

CTI Russia

Learn how CTI Russia increased renewals with Lifecycle Advantage and Commerce Automation. (video 2:18)

CTI Russia

See how CTI Russia used Lifecycle Advantage to boost its renewal rates. (video 2:18)

Helping partners

See how we help partners retain customers, scale, and increase recurring revenues. (video 2:35)