Cisco 2024 Data Privacy Benchmark Study

Privacy as an Enabler of Customer Trust

About the study

The annual Cisco Data Privacy Benchmark Study is one of many research-based, data-driven publications collectively known as the Cisco Cybersecurity Study Series. This double-blind study is based on a survey of over 2600 security professionals in 12 countries around the world.

Learn more in this blog by Cisco Privacy Director, Robert Waitman.

Key findings


of organizations say they need to be doing more to reassure customers about how their data is being used with AI


of organizations are reporting privacy metrics to their board of directors


of organizations say that global providers are better able to protect their data compared with local providers


of organizations say their customers won’t buy from them if data is not properly protected

Responsible Innovation

Organizations share their use and concerns with generative Artificial Intelligence (GenAI).


are getting very significant or significant value from GenAI


see GenAI as fundamentally different, requiring new techniques to manage data and risks


are entering non-public information about the company into GenAI apps


are concerned GenAI could hurt company’s legal rights and intellectual property

Source: Cisco 2024 Data Privacy Benchmark Study

Responsible innovation requires designing and building with an ethical framework by design.