Cisco 2023 Data Privacy Benchmark Study

Privacy’s Growing Importance and Impact

About the study

The annual Cisco Data Privacy Benchmark Study is one of many research-based, data-driven publications collectively known as the Cisco Cybersecurity Study Series. This double-blind study is based on a survey of over 4700 security professionals in 26 countries around the world.

Key findings

Did you know that 98% of organizations are reporting privacy metrics to their board of directors? Other key findings from the study:


of organizations say they need to be doing more to reassure customers about how their data is being used


of organizations say that global providers are better able to protect their data compared with local providers


of organizations say their customers won’t buy from them if data is not properly protected


of organizations say that all their employees need to know how to protect data privacy

Responsible Innovation

Consumers share support and concerns with using personal data in Artificial Intelligence (AI).

Support for AI use

Concerns about current AI use


believe AI can be useful in improving our lives*


are willing to share anonymized personal data to improve AI products*


are concerned about the business use of AI today*


feel use of AI by organizations has already eroded trust in them*

*2022 Consumer Privacy Survey

Responsible innovation requires designing and building with an ethical framework by design.