On Sept 26, 2012 Cisco announced the acquisition of ThinkSmart Technologies, headquartered in Cork, Ireland. ThinkSmart's location analytics technology complements Cisco's networking infrastructure and expertise.

Together, Cisco and ThinkSmart will enhance the wireless network infrastructure by providing location analytics to customers to more effectively analyze end user behavior.

By enhancing Cisco networks with location analytics technology, Cisco will enable customers to extract greater value from the network allowing them to make better, timelier business decisions that lead to new monetization channels and enhanced consumer/end-user experiences.

ThinkSmart will be part of the Wireless Networking Group and will be integrated into the Cisco Mobility Services Engine.

Q: What is Cisco acquiring?

A: Cisco is announcing the acquisition of ThinkSmart Technologies, a company that delivers location data analysis using a Wi-Fi infrastructure.

Q: Why did Cisco choose ThinkSmart?

A: ThinkSmart provides leading software technology and talent focused on location analytics. The team has doctorate degrees with expertise in computer science, mathematics, data mining, clustering, pattern recognition, optimization, planning, scheduling and complex event processing. ThinkSmart initially incubated at the Incubation Centre of University College Cork (UCC).