Advancing secure, intelligent, cloud-managed IT solutions
SAN JOSE, Calif. On July 31, 2020 Cisco is excited to announce the acquisition of Modcam, a privately held, video analytics company headquartered in Malmӧ, Sweden.
Artificial intelligence, machine learning and computer vision continue to accelerate the development of video intelligence technology.
Modcam’s technology brings cross-camera tracking capabilities to the Cisco Meraki MV smart camera portfolio. This capability will allow users to gain a better understanding of a customer's journey in a retail space or wide area location.
Cisco Meraki is committed to data protection, privacy, security, and compliance with applicable regulatory frameworks in the US and abroad. The analytic functionalities of the Meraki MV smart cameras are anonymized to protect individual privacy, while still providing intelligent insights. This anonymity will be maintained with the integration of the Modcam technology, allowing users to continuously monitor an individual's path without obtaining or disclosing personal information.
This acquisition fits with Cisco’s software strategy to enable customer success through value and predictability, visibility, agility and access to innovation. Cisco is investing in a team of highly skilled and talented engineers, and technology that accelerates our current Meraki MV smart camera intelligence to the next level.
Q: What is Cisco acquiring?
A: Cisco today announced the acquisition of Modcam, a privately held, video analytics company headquartered in Malmo, Sweden including a team of highly talented engineers working on camera intelligence innovations.
Q: Why did Cisco choose to acquire Modcam?
A: The Modcam technology will complement the Cisco Meraki MV smart camera portfolio, integrating advanced computer vision and machine learning technologies. It delivers rich insights through a fully integrated solution that combines sensor, algorithms, cloud data curation and dashboard user interface. With this acquisition, Meraki is investing in a team of highly skilled and talented engineers, and technology that accelerates Cisco Meraki’s current camera intelligence to the next level.
Q: Does Modcam’s technology meet Cisco Meraki’s privacy requirements?
A: Yes, all analytics from this solution are anonymized to protect individual privacy while still providing valuable insight to users. In addition, Cisco Meraki implements a comprehensive privacy and data security program applicable to all areas where our services are available, including new technology we offer.
Q: Why is now the right time to acquire Modcam?
A: Ongoing developments in artificial intelligence, machine learning and computer vision have accelerated the development of video intelligence technology.
Q: What product gaps is Cisco trying to address with this acquisition?
A: Currently, Cisco Meraki MV smart cameras can plot the path of unique individuals on a single camera. Modcam has solved cross-camera tracking performed in the cloud by using a hybrid approach. The Modcam acquisition allows Cisco to bring this technology to the Cisco Meraki MV smart camera product set, enabling the scaling of the solution which will open it up to a broader customer base and bring additional capabilities to existing and future Cisco Meraki MV smart camera users.
Modcam Customers and Partners:
If you are an existing customer or partner of Modcam and have questions about your product or service, please continue to contact your existing Modcam representative.
Cisco Customers and Partners:
If you are an existing customer or partner of Cisco and have questions about your product or services, please continue to contact your existing Cisco representative
Modcam customers should continue to use the existing process for support on installed Modcam products. Cisco will notify you in advance of any change to the support process.
Cisco customers should continue to use the Cisco Technical Assistance Center (TAC) for technical support on Cisco products. For more information about opening a technical support case and for regional TAC telephone numbers, refer to Cisco Worldwide Support Contacts.