Cisco often receives requests for permission to use our trademarks and logos. Cisco generally does not grant permission to use our logos, trademarks, trade dress, service marks, or slogans outside our formal relationship programs (i.e., channel partner programs, alliance programs, reseller programs, etc.)
Cisco has launched a new corporate logo
New partner and affiliation logos are now available. Please contact your partner program office or visit their download Websites (as listed below where available) for your new logo. Begin using your new logo on newly created materials, you are not expected to update all of your partner materials to display the new logo. Use up existing supplies and update when you would normally order new materials.
Quick Facts
Cisco does not allow use of the Cisco name or corporate logo on third-party listings (in print or on Web sites)
As part of our no-endorsement policy Cisco does not permit use of the Cisco corporate logo on Web lists or in print to indicate that we are a client, customer, partner, or any other type of affiliate.
Cisco rarely licenses use of the corporate logo to third parties
Exceptions are made only when there is a compelling business reason for Cisco to do so.
Cisco partners use their partner program logo, not the Cisco corporate logo
Read about Cisco Relationship Logos below.
Contracts for Cisco events or tradeshows often include a provision that allows the use of the Cisco logo
Check the contract or contact your Cisco sponsor before asking for possibly redundant permission to use the Cisco corporate logo. Cisco employees should contact their events and tradeshows coordinator for assistance with logo use.
If you are working with a Cisco employee, ask him or her to request permission on your behalf
In most cases, a Cisco employee must sponsor logo requests. Working with your Cisco contact will help ensure a smooth permission process.
The first three tabs that follow contain specifically designed logos to denote the business relationships that Cisco partners or program members have with Cisco Systems. If your request is for such uses, please refer to the relevant program guidelines.
Several programs give Cisco partners opportunities to demonstrate their relationship with Cisco by using specific logos. Companies that qualify may use specified logos as stated in their partner or program agreement. For information about how to become a member of a Cisco partner program, visit the appropriate link below. For questions about use of your relationship logo, consult the usage guidelines that your company received as part of the Cisco partner agreement. If you still have questions, refer to the Partner Help URLs or use the e-mail addresses provided. Affiliation with a Cisco program does not imply the right to use the Cisco corporate logo.
To download the logo your company is qualified to use, and access guidelines about the appropriate use of the logo, go to the Cisco Channel Partner Program Logos page. You will need your Cisco.com user ID and password for access.
To apply for membership in this Cisco partner program, refer to Partner Registration in the Cisco Channel Partner Program area.
To download the logo your company is qualified to use, and access guidelines about the appropriate use of the logo, go to the "CLP Marketing" section of the Cisco Learning Partner Programs page. You will need your Cisco.com user ID and password for access. Only authorized Cisco Learning Partners have access to this page.
To download the logo your organization is qualified to use, and access guidelines about the appropriate use of the logo, go to the Cisco Entrepreneur Institute page. You will need your Entrepreneur Institute username and password for access.
