The Cisco TelePresence® Exchange System is a flexible telepresence and business video services-creation platform that enables service providers to develop and deliver a broad portfolio of cloud-based managed and hosted telepresence services for next-generation cloud-based business telepresence solutions. Using the Cisco TelePresence Exchange architecture, service providers can expand their revenue streams by extending their network and conferencing services portfolio with a range of advanced media services such as multimedia conferencing, interoperability services, recording and streaming, and new high-touch services such as personalized concierge and white-label wholesale services.
Figure 1. Cisco TelePresence Exchange System Solution Architecture
• Managed Cisco TelePresence services:
– Managed Cisco TelePresence Service
– Hosted Cisco TelePresence Service
Call-control infrastructure in the cloud
Additional line-side services and voice services
– Gateway-only services
– Concierge services
• Conferencing and bridging services:
– Multimedia conferencing or meet-me conferencing
Dynamically allocated bridge and personal identification number (PIN)
Personal bridge and PIN
– Interoperability services (HD and SD video)
– Concierge services
• Advanced media services:
– Network-based recording
– Network-based streaming services
– Messaging services
• Specialized and industry services (enabled through an open application programming interface [API]):
– Video concierge services
– Live desk support services
– Industry: Virtual healthcare, virtual learning, etc.
• Service targeted by segment
– Basic small and medium-sized business (SMB) services
– Premium enterprise services
– Wholesale services
Service provider interconnect and advanced media
• Public Cisco TelePresence Suites:
– Hosted and enterprise service model
– Enterprise interconnect
• Reliable: Builds on the proven Cisco® IP Next-Generation Network (IP-NGN) architecture, and offers service providers carrier-class performance, availability, and resilience from enterprise-class elements.
• Secure: Extends a company's secure environment beyond its enterprise boundaries, providing authentication and media encryption capabilities, masking the enterprise's internal IP addresses and network topology and enforcing access control lists (ACLs) and policy controls.
• Scalable: Multitenant solution designed to support multiple customer segments and meeting types, scales to support large multipoint meetings and deliver network-based interoperability subscriber services; is optimized for global geographic reach, including to public Cisco TelePresence Suites.
• Easy to use: Maintains the simplicity of Cisco TelePresence features, such as "one button to push" to initiate meetings, allowing you to meet with others quickly and easily; also provides scheduling services to reserve resources for intercompany and hosted intracompany calls.
• Integrated network: Uses a network- and topology-aware architecture for quality of service (QoS) and bandwidth needed to preserve the Cisco TelePresence QoE across different enterprise and service provider networks while taking advantage of a distributed architecture to optimize network economics and the customer in-meeting experience.
• Flexible and modular network architecture: Allows service providers to start with a foundational intercompany Cisco TelePresence architecture and expand their service offerings by licensing additional modules and including additional components as needed.
• Open and extensible: Designed to be an open architecture that offers the following benefits:
– It enables service providers to deliver interprovider Cisco TelePresence connections, including standardized architecture for interprovider QoS and support management.
– Standards-based APIs customize and differentiate service provider services through a set of video applications such as scheduling, directory, and concierge services, and address the need for service lifecycle and workflow integration across business and operational support systems.
• The system generates new service revenue streams for premium bandwidth services from existing Multiprotocol Label Switching (MPLS) VPN footprints for expanding collaboration.
• The system integrates with the underlying IP NGN for easy, rapid deployment and operations management.
• The system supports network-based Cisco TelePresence interoperability with traditional video systems or other telepresence solutions using the Cisco TelePresence MSE 8000 Series in multitenant provider architectures for optimum service scalability and reach.
• The system supports cascading links and intelligent routing decisions based on endpoint type, resource availability, and performance service-level agreements (SLAs).
• The system conforms to a policy- and resource-management framework for interprovider connectivity, facilitating the process by which service providers can peer their networks with other service provider partners' networks with the intent of increasing the service reach for their business customers.
• The system provides a centralized control point for management, billing, and administration, with real-time call-detail-record (CDR) reporting for all calls traversing the exchange solution. With a single point of collection for call information, service providers can easily aggregate and correlate call information from multiple sources to facilitate the billing process for end customers and revenue settlement with other service provider partners.
• The solution optimizes initial infrastructure capital by using a "pay-as-you-grow" flexible licensing model to reduce barriers to entry and better align costs to revenue.
• The system enables the creation of differentiated telepresence and business video services through a flexible service-creation platform.
• The system provides the scalability and reach to deliver services to customers and users across the globe.
• Extends as-a-service model for Cisco TelePresence deployments to accelerate the benefits and competitive advantage of immersive collaboration with Cisco TelePresence technology to enterprise customers trying to avoid major initial capital expenditures (CapEx) and operating expenses (OpEx) investments.
• Avoids the cost of building and managing a separate overlay network by using the company's existing network and service provider connection to extend Cisco TelePresence meetings beyond the enterprise boundary.
• Maintains the simplicity of Cisco TelePresence features such as "one button to push" to initiate meetings, making Cisco TelePresence meetings as simple as making a phone call.
• Provides multiple levels of security in intercompany communication traffic across different enterprise and service provider networks.
• Extends collaboration benefits to customer and partner engagements through hosted video communities.
• Extends collaboration reach to a wide range of video endpoints without sacrificing users' QoE.
• Rapidly bring your Cisco TelePresence Exchange service to market by engaging with third-party application providers to deliver customized elements of your envisioned service
• Accelerate the growth of new subscribers with access to an easy-to-use customer portal for your Cisco TelePresence Exchange service
• Expand usage of Cisco TelePresence meetings with robust call-accounting tools measuring return on investment (ROI) and simple interfaces for scheduling meetings
• Scheduling API: This API allows developers to schedule and manage telepresence meetings within and across enterprises
• CDR APIs: This |API allows developers to easily retrieve and manage call records for usage analysis, ROI, and measurement
• Rapid deployment of new collaboration services and applications with open API support to allow service providers to customize and differentiate their services with company-developed and partner applications
• Enhanced service value and reduced initial investment and time to market with Cisco scheduling and directory applications
• Broad deployment support capabilities for SD and HD video interoperability
• Web-based interfaces for exchange and subscriber management, provisioning, troubleshooting, reporting, and system monitoring