The Cisco TelePresence® Exchange System is an integrated telepresence and video service-creation platform that can help service providers and strategic partners create and manage secure, cloud-based, hosted and managed video collaboration services (Figure 1).
Figure 1. Cisco TelePresence Exchange System
Software-based, the Cisco TelePresence Exchange System is powered by a fully redundant architecture that can dramatically reduce time to market and improve operating margins for business video and telepresence services such as secure business-to-business calling, hosting services, and scheduled and rendezvous (reservationless) multimedia conferencing targeted at a broad universe of video endpoints, from immersive rooms to soft-client endpoints. It does so through a set of modular features that simplify the tailoring of video services to the service provider market and streamline operations with a solution-focused management interface and open application programming interfaces (APIs) that ease the solution integration with service providers' business and operational support systems.
The Cisco TelePresence Exchange System intelligently optimizes call routing and conference resource selection for globally distributed enterprise customers using distributed and strategically placed media switching and transcoding resources. It optimizes the resource selection based on the types of endpoints joining a meeting in order to yield the lowest network transport and per-port cost with the best possible user experience. The conferencing application aggregates conference resources based on pools of available ports to create a highly available conferencing solution that allows you to add or remove resources without affecting service. A centralized administration interface provides a single point of access for solution management, billing, conference resource capacity planning, and system administration.
Based on proven multitenant technology, powered by a fully redundant and scalable architecture, and controlled by a modular licensing model, the Cisco TelePresence Exchange System allows service providers to view telepresence services as building blocks that they can use to expand their business based on market demand. In addition, the system is an open platform with APIs that allow service providers and partners to build new applications to customize and complement the overall solution. Readily available through the Cisco Developer Network, these APIs are currently available to all customers.
In the fast-paced video market, the Cisco TelePresence Exchange System dramatically reduces technology risk through a validated architectural approach and allows service provider partners to focus on their business and differentiation strategy rather than on the underlying technology challenges.
Design of the Cisco TelePresence Exchange System is based on a modular architecture with integrated media and service control, and hosted applications to optimally deliver and scale global and regional deployments. The system supports a distributed network architecture and brings network topology awareness to the service delivery, optimizing network economics by pushing the media handling and processing as close as possible to the business customer while delivering a superior experience. The system architecture is designed to match service providers' scalability, resiliency, and availability requirements. It provides a fully redundant solution where resiliency and high availability can be delivered for all network, call-control, and media server products.
A single Cisco TelePresence Exchange System deployment can centrally manage globally distributed deployments where scheduling applications can apply intelligent resource selection to choose the most appropriate region or location to host each meeting. Such capabilities allow service providers to concentrate network traffic within regions and reduce total network cost.
Figure 2 shows the system architecture.
Figure 2. System Architecture
A flexible service-creation platform for next-generation cloud-based business video solutions, the Cisco TelePresence Exchange System supports the development of a broad portfolio of hosted and managed telepresence services. Providers can introduce a range of basic and advanced services to deliver secure intercompany calls, multimedia conferencing and interoperability services, high-touch services such as personalized concierge, and wholesale interconnect services.
Designed to complement existing network and conferencing solutions, the system is intended to aid in the accelerated growth of telepresence communities on provider networks and in the expansion of the global network for telepresence from high-end immersive rooms to mobile clients and desktop video stations.
Features and Benefits
The Cisco TelePresence Exchange System is a feature-rich platform that offers the following features and benefits:
System Management and Scalability
• Multitenancy: Service providers can support multiple business customer organizations from a single Cisco TelePresence Exchange System deployment. The system segments organization information and policy control for business-to-business communication and conferencing services.
• Optimized call routing: The system optimizes call routing for endpoints and network bandwidth to improve network economics and user experience across geographies and across service provider networks. The meeting-scheduling APIs also allow third-party applications to intelligently instruct the system to host meetings using the resources closest to the majority of the session participants.
• Resource management and pooling: The Cisco TelePresence Exchange System manages the allocation of media resources for scheduled and rendezvous (reservation-less) conferencing services. By clearly separating the service-control components from the media-processing components, the system can consistently implement a pooling resource-management strategy for all media resources, including Cisco TelePresence Multipoint Switches, multipoint control units (MCUs), and interactive-voice-response (IVR) systems. The net result is a fully redundant solution where the system always selects the most available resource to handle a session in real time, so that even when a media resource failure affects existing sessions and meetings, as long as additional media resources are available the affected parties will be able to redial and continue from where their conversation was terminated.
• Conference resource optimization: In addition to the resource management and pooling function, the system offers the ability to create Differentiated Services (DiffServ) based on configurable resource subscriptions. The system offers the ability to slice the resources into guaranteed and best-effort pools. Guaranteed pools offer customers guaranteed availability of resources for their meetings when they need it. The best-effort pools can be oversubscribed at many different levels based on customer needs, providing opportunities for accelerated service ROI.
• Multiregion support: Service providers can distribute media resources into different geographical regions. They can segregate customers and endpoints based on the region they are in. In addition, they can schedule meetings based on the region where most customers reside to optimize resource usage.
• Exchange management: The Cisco TelePresence Exchange System offers service providers a comprehensive management solution. Solution-management interfaces include SNMP, a web-based management and provisioning administrator portal, and flow-through provisioning options for some media elements such as the Cisco TelePresence MCU MSE 8510 and Cisco TelePresence Server MCUs. Over time the flow-through provisioning capabilities of the product will expand to other network and media elements in order to support the service scale. In addition, the health of every resource is continuously monitored. The Cisco TelePresence Exchange System proactively takes a faulty resource out of service to avoid possible effects on service availability. The system exposes these fault conditions through its administration and Simple Network Management Protocol (SNMP) interfaces so that service providers can capture these events and produce appropriate alarms.
• Policy management: The Cisco TelePresence Exchange System allows for flexible policy configurations for call routing and call treatment. The admin system allows the capability to add direct-dial white-list policy groups as well as the ability to configure inter-service provider call policy decisions.
• Call detail records (CDRs): The Cisco TelePresence Exchange System is a centralized control point for management, billing, and administration. The system provides real-time CDRs for all calls traversing the exchange solution. With a single point of collection for call information, service providers can easily aggregate and correlate call information from multiple sources to facilitate the billing and revenue settlement process with their customers and other service provider partners.
• Open APIs: The Cisco TelePresence Exchange System enables further integration of third-party and internally developed applications to deliver customized meeting experiences and industry applications for Cisco TelePresence collaboration systems. For example, the scheduling API enables a third-party scheduling application to schedule, modify, or cancel point-to-point and multipoint meetings. Depending on the types of endpoints joining a meeting, the appropriate media resources are selected from the media resource infrastructure, optimizing performance, minimizing conferencing port costs, and simplifying the user experience.
Services and Customer Experience
• One-button-to-push experience: The Cisco TelePresence Exchange System preserves ease-of-use features such as one-button-to-push session initiation for hosted Cisco TelePresence services. The system automatically provisions endpoints hosted in the service provider cloud with the one-button-to-push information necessary to either directly dial another endpoint or authenticate and join a prescheduled multipoint conference without any need for additional user interaction.
• Advanced conferencing: The system offers a prepackaged multimedia meet-me conferencing service enabler that uses instances of Cisco TelePresence Multipoint Switches and Cisco TelePresence MSE 8000 MCUs to deliver full endpoint interoperability while minimizing total cost per port. It supports a scheduled, rendezvous, and impromptu paradigm with a dial-in and dial-out model to allow service providers to properly tailor the service based on their customers' needs. It also takes advantage of the internal VoiceXML engine of the system to create a pool of IVR instances in the scenarios where it is necessary to interact with the end user for authentication and user notification. The system also allows you to extend scheduled meetings beyond the scheduled end time. You can extend a meeting for a configured interval, giving you flexibility and control to manage your meetings.
• Business-to-business communication: The system is designed to securely support multipoint and point-to-point calls across enterprise and service provider boundaries. It can route scheduled and impromptu point-to-point calls between different organizations through the service provider cloud using an internal number routing database.
• Interoperability services: The system supports network-based Cisco TelePresence interoperability with traditional video systems or other telepresence solutions using the Cisco TelePresence MSE 8000 Series in a multitenant architecture for optimum service scalability and reach.
• Active meeting management capabilities: Active meeting management controls allow you to add and drop participants, lock and unlock meetings, mute and unmute participants, and change layout, roster etc. Service providers can offer a concierge-based service using the Cisco TelePresence Exchange Web Admin Graphical User Interface (GUI) with AMM controls or develop an application based on the AMM APIs for end-customer use.
• Multilanguage IVR: The system offers multiple language options to help customers in different languages to attend the same meeting. The IVR system can be associated with many languages through different service access numbers.
• Interprovider communication: The system conforms to a policy and resource-management framework for interprovider connectivity. It facilitates the process by which service providers can peer with other service provider partners' networks with the intent of increasing the service reach for their business customers while maintaining a consistent user experience across enterprise and service provider boundaries.
The Cisco TelePresence Exchange System adopts a modular licensing model that allows service providers to independently scale their services based on market demands in terms of capacity and capabilities. It also allows service providers to better align costs to revenue in order to reduce initial investment requirements.
Table 1 summarizes the specifications of the Cisco TelePresence Exchange System, and Table 2 lists the hardware and environmental specifications.
Table 1. Summary of Specifications of Cisco TelePresence Exchange System
• Cisco TelePresence Exchange Administrator user interface
• Up to 40 telepresence sessions per second in sustained mode
• Up to 10 scheduling or billing API requests per second in sustained mode
Reliability and availability
• Fully redundant multitiered system with every tier in either an active-active or active-standby configuration
Alarms and reporting
• Resource MIBs support to enable easy monitoring of solution components
• Platform MIBs support to enable hardware-level monitoring
• Event reporting on the Cisco TelePresence Exchange user interface to enable easy troubleshooting
Supported Cisco and third-party endpoints
• Cisco TelePresence Systems 3010, 3200, 1100, 1300, and 500 Series; Cisco TelePresence System Profile 42-inch and System Profile 52-inch; Cisco TelePresence System EX90 and System EX60; Cisco TelePresence System Codec C20, System Codec C40, and System Codec C60; and Cisco IP Video Phone E20, Cisco Jabber Video™ for Windows and iPad*,
• Standards-based Session Initiation Protocol (SIP), H.323 telepresence standard, and standard- and high-definition (SD and HD, respectively) video endpoints
*Not supported in Hosted service deployment model
• Support for SIP RFCs 2543 and 3261
Simple Object Access Protocol (SOAP) and HTTP
• Support for SOAP- and HTTP-based Web Services API for integration with scheduling and billing systems
• H.323 support, achieved using Cisco TelePresence MSE 8510 and MSE 8710 for interoperability dial-out; dial-in is supported through SIP conversion at the enterprise edge (via the Cisco TelePresence Communication Server-Expressway ((VCS-E))
• ISDN support, achieved using Cisco MSE 8321 ISDN blade.
North bound and south bound APIs
• SOAP/HTTP based Web Services API for Scheduling, CDRs and Active Meeting Management
• XML/RPC for managing MSE and CTMS resources
• AXL/SOAP/SFTP for CUCM Integration
• SNMPv2c, SNMPv3, and SNMP Traps
Cisco® Discovery Protocol
• Full support, including neighbor discovery (and SNMP support) and Cisco Discovery Protocol advertisement
Table 2. Cisco TelePresence Exchange System Hardware and Environmental Specifications
Six Cisco TelePresence Exchange System servers (based on IBM x3650m2 architecture)
Two Gigabit Ethernet RJ-45 ports
8 GB on each server
Physical dimensions (H x W x D)
Six servers, each 2 rack units (2RU): 1.7 x 17.3 x 28.0 in. (711.4 x 43 x 440 mm)
• Rated six servers, each 675W
• Total rated: 4050W
50 to 95°F (10 to 35°C)
Approvals and compliance
U.S.: Safety: UL60950-1 2nd edition 21CFR1040
EMC: FCC Part 15/CISPR22 Class A
The Cisco TelePresence Exchange System is a modular service platform that includes hardware and software components.
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For More Information
For more information about the Cisco TelePresence Exchange System, please visit http://www.cisco.com/go/ctx or contact your local Cisco account representative.