What is Cisco Webex Calling?
Traditionally, office-based workers had a phone on their desk connected to a PBX, usually tucked away in a cupboard. Some users were assigned a direct line, while others relied on a receptionist to transfer incoming calls to them.
When making outbound calls, line contention could be an issue if the number of calls taking place at any one time exceeded the number of lines available. It was an era of lots of cables, lots of phones, and lots of frustration for small business owners, who often managed the telephone system at the same time as supporting business growth.
As internet and communications technologies evolved, it became possible to conduct voice – and later video – conversations using the web instead. Cloud calling systems like Cisco Webex Calling are the latest incarnation of this idea. Webex Calling is designed to make it easy for small businesses to run fully featured phone systems in the cloud without the cost and complexity of managing a PBX. And it’s catching on. According to our own Scott Hoffpauir, analysts say that up to 90% of IT leaders will no longer buy new on-premises PBX equipment beyond 2021.
What does Webex Calling mean for your small business?
Cloud-calling systems have a lower total cost of ownership than PBX systems. First up, they generally cost less to deploy because there’s no hardware to buy up front – Webex Calling runs in the cloud, not on local servers. And for some workers you may choose not to provide physical phones – the technology can work on an employee’s computer with a simple headset. Plus, because cloud products are billed monthly or quarterly, you have predictable outgoings and more cash to keep in the business.
Webex Calling is easier to manage than traditional PBX. It doesn’t require cupboard space, miles of cabling or specialist backend hardware. You manage it all from a simple web-based interface. Employees also get control of many features, meaning they can set their preferences without going to IT.
Moreover, cloud calling systems don’t need replacing every 7–10 years like with traditional PBX. Cloud software can be updated automatically at the click of a button, meaning less disruption to your business. And you have fewer communications vendors you have to deal with, so you’re not left trying to find out if your problem lies with your hardware, your software, or your phone line.
Keeping it secure is less of a worry, too. Cisco Webex Calling encrypts phone registration, activation, call signaling, voicemail, audio, and video streams. And all admin and end-user interfaces are encrypted, so it’s harder for attackers to steal your phone management data.
A more agile workforce
Because Cisco Webex Calling runs from the cloud, employees can be just as productive out of the office. They can use their “work phone” from anywhere – whether that’s on a smartphone, tablet, or computer. This is good news for them, because it means they can work remotely and flexibly with modern tools that feel like the apps they already use at home. And it’s good news for you, too: According to Forbes, 68% of millennials would be more inclined to favour a prospective company if remote work was an option.
Freedom to scale
Growing a traditional comms infrastructure in line with your business used to be hard. In most companies, it often meant bolting new technology onto old systems and papering over the cracks. But in the cloud, it’s just a case of adding new users in the dashboard and plugging their phone in.
And you can replace your reliance on other disparate comms tools, apps and devices (e.g. instant messaging, video and handsets) with one integrated, simpler-to-use solution, only from Cisco.
Why Cisco Webex Calling?
Cisco Webex Calling is the one-stop shop for any small business looking to simplify, scale, and save money on its calling systems. It integrates seamlessly with other Cisco systems – like Webex Meetings for conference calls or Webex Teams for messaging, content sharing and team collaboration – as well as products from other vendors for a true unified communications solution.
If you’d like to understand more about the business case for cloud calling, as well as options for migration, this infographic, the case for calling on the cloud, has you covered.