Partner Welcome Kit

We hope you take full advantage of the partner benefits to help you build and promote your business.

First things first

Complete your profile

As you get to know us, we’d like to get to know you. Take a minute to make sure your profile is accurate, complete, and ready to share in our Partner Locator.

Find a Distributor

Distributors offer technical support, architectural expertise, certification training, marketing guidance, and, above all, experience to help you develop your practice. Many have solution demo centers, financing options, and extensive training on Cisco products and services.

Customize your logo

The Cisco brand is powerful. It’s a major factor in your success. Download your custom logos using the Partnership Logo Builder Tool and share your strategic advantage.



Start with the Sales New Hire Acceleration Program (SNAP) then proceed to sales, product, architecture, and solution education.

Marketing Velocity Learning

Impactful digital marketing techniques, trends, and resources to accelerate sales.


Training to help you design, sell, install, and support key Cisco technologies.

Sales Plays

Proven best-practices with industry and architectural use cases to deliver outcomes at every point of the customer lifecycle.


Lifecycle Advantage

Guide your customer through each stage of the lifecycle with automated co-branded emails.

Marketing Velocity Central

Find customizable campaigns, demand generation services, and more.


Cisco Capital

Increase sales and profitability; unlock customer opportunity flexible payment solutions.

Cisco Commerce (CCW)

Create deals, quotes, and orders; manage services and software subscriptions.

Competitive War Room

Build a winning deal strategy and accelerate the decision making process.


All you need to sell products as well as competitive info and strategic solutions.

Seller Rewards

From fine brands and entertainment, to gift cards and vacation getaways, your rewards are waiting. Enroll now.


Find new ways to drive recurring revenue and build a sustainable lifecycle practice

What’s next?

You’ve demonstrated your commitment to partnership. We’re eager to demonstrate ours.

Visit Cisco for Partners to find the most common tasks as well as product, programs, and events announcements.

Partner Tools provides easy access to frequently used tools, including those for program enrollment and management.

Special partner incentives and promotions help you increase profits and grow your business.

Subscribe to the latest news most relevant to you. Seller, marketer, engineer, or executive - you’ll find your updates and announcements here.