|Global; U.S. headquarters in Los Angeles, CA|
Westfield is known for its large footprint across the U.S. and the U.K. With 35 malls and the desire to transform 18 of its flagship properties, the opportunity that presented itself in Century City, California, was to create a SmartCenter that would bring a new, digital makeover to the site and transform the visitor experience. From delivering personalized digital engagement, shopper behavior analytics, and connected parking, to generating optimized rates for leasing locations and customizable entertainment space, the vision for this Westfield location was to truly be a mall of the future.
We couldn’t succeed without the right partners, and Cisco has been just amazing. The Enterprise Agreement has allowed us to be very agile. It’s the building block of how we can future-proof our centers and be able to be nimble and flexible—to make adjustments as we need to and as our industry continues to evolve.”
Chief Information Officer