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Automating your network with Cisco Digital Network Architecture (DNA)

Westfield Corporation

Locator icon Global; U.S. headquarters in Los Angeles, CA
Employees icon 1,700 employees

Westfield is known for its large footprint across the U.S. and the U.K. With 35 malls and the desire to transform 18 of its flagship properties, the opportunity that presented itself in Century City, California, was to create a SmartCenter that would bring a new, digital makeover to the site and transform the visitor experience. From delivering personalized digital engagement, shopper behavior analytics, and connected parking, to generating optimized rates for leasing locations and customizable entertainment space, the vision for this Westfield location was to truly be a mall of the future.

Challenge
  • Deliver exceptional experiences for retailers, brands, and consumers
  • An aged infrastructure prone to single points of failure
  • Consumers demanding enhanced digital shopping capabilities
  • Driving overall traffic to the mall
Results
  • Enhanced digital customer experience using location-based messaging, personalized engagement, reliable Wi‑Fi, and dynamic signage
  • Created flexible, state-of-the art entertainment and experience centers
  • Advanced analytics provide shopper and operational insights for tenants on where customers eat, play, and shop
  • Cisco’s Enterprise Agreement allows Westfield to easily purchase, manage, and innovate their newly acquired Cisco technologies

We couldn’t succeed without the right partners, and Cisco has been just amazing. The Enterprise Agreement has allowed us to be very agile. It’s the building block of how we can future-proof our centers and be able to be nimble and flexible—to make adjustments as we need to and as our industry continues to evolve.”

Denise Taylor
Chief Information Officer
Westfield Corporation

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