Explore Cisco
How to Buy

Have an account?

  •   Personalized content
  •   Your products and support

Need an account?

Create an account

Collaboration for Retail

Give customers real-time choices

Use collaboration technology to bring your teams together to better serve customers and run the business. Whether on the retail store floor or in the back office, collaborative teams can move more quickly and be more responsive to customers. Collaboration tools, like video conferencing, accelerate decision making by reducing travel time. Omnichannel-centric teams produce predictive analytics that streamline inventories, increase sales, and build brand loyalty by offering better choices.

Retailers and shoppers embrace technology

Consumers want products and services tailored to their preferences. To satisfy shoppers, retailers rely on collaboration that helps teams meet goals at each stage, from streamlining supply chains to improving point-of-sale. Collaboration solutions like videoconferencing can reduce costs and differentiate retailers.

of retailers say omnichannel initiatives are top priorities

Gartner, 2018

of shoppers prefer retailers that offer mobile technology

SOTI, 2018

of shoppers say technology improves their experience

PlanetRetail, 2017

What's inside

Consumers expect integration

As consumers move to and from different devices, including desktop computers, laptops, and mobile phones, they expect omnichannel options with seamless integration.

Collaboration unifies teams

Most shoppers use technology to make purchasing decisions. Retailers use collaboration tools like video conferencing and whiteboarding to train sales associates.

Video enhances meetings

Satisfying today’s digital-savvy consumers requires collaboration. Videoconferencing allows retail teams and partners to meet on any device, in small groups or large gatherings.

Improve customer experience

Set personalized dashboards and metrics for different teams to monitor performance of various CX aspects – store ambience, website navigation, mobile app experience and more.

Unlocking organizational time

Webex meeting minutes have tripled since the work-from-home orders began to 15,000 per week, but the duration of meetings is shorter now. We think people are really starting to find those efficiencies. They’re able to do a lot of their premeeting and postmeeting work right in the platform.

Karen Dean, Senior Manager Collaboration Services, Under Armour

Retail teams work intuitively

New collaborative technology in retail is empowering associates to do their jobs better.