Ignite the Mid-Market

Designed for the Midmarket, Right Product at the Right Price

The Ignite the Mid-Market promotion is designed to increase focus on the high-growth, mid-market opportunity while leading with Cisco's market-leading products. Cisco Partners will benefit from a comprehensive offer that is easy to understand, easy to use, and provides improved profitability through higher differentiated discounts.

Mid-Market focused Programs and Products

Ignite the Mid-Market

A promotion with products well-suited for mid-market customers

  • Ignite the Mid-Market is a simplified, multi-architecture promotion that drives focus on the high-growth mid-market opportunity
  • Deal Registration gives the partners differentiated discount, meaning you can better control the margin/profitability
  • Best of all you won’t need to know any special SKUs or codes. Ignite will show up on the BOM when you register the deal for your “commercial/mid-market” account reducing complexity

Simplifying Promotions for Mid-Market Needs

Simple

One promotion unlocks the right mid-market products at the right prices across all architectures.

Easy to Use

Simply register your deal and receive the full benefits of Ignite.

Increase Profitability

Differentiated offer that provides a pricing advantage on products specifically targeted to the mid-market customer.

Product Family Discounts

70%

Data Center

Up to 70%

65%

Security

Up to 65%

65%

68%

Collaboration

Up to 68%

58%

IoT

UP to 58%

Steps to Success

Hunt or Team

Hunt (OIP) or Team (TIP) on a mid-market opportunity

Position

Position industry-leading Cisco network solutions for your mid-market customer

Register

Register the deal in CCW as Hunting (OIP) or Teaming (TIP)

Win

Win the deal with improved differentiated partner discounts

Resources

Find out more about the Cisco Ignite the Mid-Market opportunity and learn how to deliver the right product at the right price.