Service Selection

The Subscriber Edge Services Business Unit, Internet Systems Business Unit, and Intelligent Network Services Management Business Unit are very excited to announce the Edge Services Manager!

The Cisco Subscriber Edge Services Manager (SESM) and IOS-SSG Cisco 7200, 7400 and 6400 to your broadband, wireless lan and mobile wireless customers, and show them how SESM can enhance existing service offers -- such as IP VPNs, content filtering, and firewalls -- by providing a new level of end-user customization and control.

SESM allows service providers and mobile operators to create branded web portals. These portals can be used to promote value-added services, create customer loyalty, build a brand experience, differentiate service offers, and increase customer satisfaction.

Together with the Cisco Subscriber Policy Engine (SPE), SESM enables subscribers to change their user profiles, subscribe to new services, create sub-accounts, and set account policies and restrictions.

Service Provider Feature Benefits

• Subscriber Account Creation and Self-Care -- lets subscribers change account profiles on line. Reduces customer care and improves account accuracy.
• Web-based Service Model -- provides subscriber authentication, service authorization, and service connection capabilities, without requiring client software. This allows full access to subscribers with PDAs and cell phones.
• Service Selection -- improves flexibility and enables service providers to bill subscribers based on services used, rather than charging a flat rate.
• Service Advertisement -- provides a superior advertising mechanism to traditional postal mail or email. Reach subscribers with targeted messages and increase the take rate on new services.

Subscriber Feature Benefits

• Service Self-Subscription -- allows subscribers to explore, subscribe, and immediately access new services through the SESM web portal.
• Account Creation and Self-Care -- lets subscribers change account details and create sub-accounts on line. Provides an enhanced level of customization and improves customer satisfaction.
• Group-based provisioning -- administrators can reduce operational and administration costs and rapidly create new subscribers and services through policy and group-based administration tools.

SESM works in conjunction with the Cisco Service Selection Gateway (SSG), an IOS feature module. SSG availability:  Cisco 7200/7400 and 6400.