
Dan Scheinman, Senior Vice President
of Legal and Government Affairs, met with President Clinton
in September at the White House for the Net Aid web site
launch.
NetAid New York,
London and Geneva Concerts Generate Hits To Fight Extreme
Poverty
World's Largest Web Site and
Radio Broadcast Reach Millions UN Secretary-General Annan
and Cisco Systems' Chambers Join Artists In "NetAid
Unity Moment"
New York, London, and Geneva,
October 9,1999 - NetAid today unleashed the vast power of
the Internet to fight extreme poverty, bringing together
for the first time world class entertainment with the world's
greatest concentration of Internet technology, largest radio
broadcast and widespread television distribution. Cisco
Systems and the United Nations Development Programme (UNDP),
creators of NetAid, expect today's concerts and ongoing
web site to generate one billion hits against poverty and
lead to millions of concrete actions including donations
of time, expertise, goods or money.
Speaking at the kick-off of
the Geneva concert, John Chambers, Cisco Systems President
and CEO, said: "NetAid puts the power to fight extreme
poverty online. It offers hope for a new day to the more
than one billion people living in extreme poverty. Just
as the Internet has reshaped international commerce, it
can change the way anti-poverty efforts are arranged around
the world from a women's cooperative in India to a group
of family farmers in Sudan."
"In three days, there
will officially be six billion human beings - and nearly
half of them will have to survive on two dollars a day or
less," said UN Secretary-General Kofi Annan. "The
scale of misery that implies is beyond our imagination --
how many children unable to go to school; how many without
clean water to drink or a place to sleep? All of us would
like to change that if we could. And now every one of us
can help change it, with a click of the mouse on the NetAid
web site. There are no more excuses. Let's get on with it
and bring on a new day."
The remarks by Chambers and
Annan preceded the "NetAid Unity Moment", a unique
technological feat when artists in New York, London and
Geneva joined together to sing a new song, entitled New
Day, that Wyclef Jean and Bono wrote to express the hopeful
message of NetAid.

President Clinton makes first hit on Net Aid site.
Mark Malloch Brown, Administrator
of the United Nations Development Programme, said, "NetAid
is a kind of development magnet designed to attract and
build a whole new constituency of activists. It is where
people with no prior connection to poverty can become empowered
to care and take action."
NetAid already has achieved
a number of historic milestones:
- World leaders including US President
Bill Clinton, British Prime Minister Tony Blair, former
South African President Nelson Mandela, Philippine President
Joseph Estrada, and South Korean President Kim Dae Jung
were among the first to hit the web site from their regions
of the world.
- The NetAid web site, www.netaid.org
, is the world's largest in scale. It has the capacity
to handle 125,000 simultaneous live streams and one million
hits per minute - a tenfold increase over existing sites.
Built by KPMG in just 90 days, the content of the site
is delivered by Akamai using a distributed network architecture
that employs 1,500 servers in over 90 locations worldwide.
The site can handle 1,000 secure e-payment transactions
per second - one of the largest and most efficient e-commerce
capacities ever developed. KPMG and Akamai are sponsors
of NetAid.
- The NetAid concerts are the most widely
broadcast event in history. Radio stations in132 countries
are carrying the broadcast with the help of syndicator
Radio Express. VH1 and MTV in the US and the BBC in the
UK are carrying the concerts live; taped programs will
air on television stations in 31 additional countries
in the coming months with the help of syndicator NBD Television
Limited. The concerts also are being webcast on two channels
on www.netaid.org with
the help of Real Networks.
- The collaboration of world class artists,
producers and actors involved in the program is stunning
in its breath and diversity. It includes:
Giants Stadium
The Black Crowes
Mary J. Blige
Busta'Rhymes
Cheb Mami
Sheryl Crow
Counting Crows
Wyclef Jean with Bono
Jewel
Jimmy Page
Puff Daddy
Sting
Zucchero
Wembley Stadium
Bryan Adams
David Bowie
Bush
Catatonia
The Corrs
The Eurythmics
George Michael
Stereophonics
Robbie Williams
Palais des Nations
Des'ree
Bryan Ferry
Ladysmith Black Mambazo
Michael Kamen & Orchestra
Texas
Producers include David
Goldberg, Harvey Goldsmith, Quincy Jones, Ken Kragen, Don
Mischer, and Jeff Pollack who together have created many
of the world's most significant social change events. Actors
and actresses appearing on stage or in films include Meryl
Streep, Michael Douglas, Catherine Zeta-Jones, Alfre Woodard,
and David Boreanaz.
- · The collaboration for the development
of the web site content included many of the world's foremost
experts on poverty, representing 70 of the most effective
United Nations and non-governmental anti-poverty organizations
in the world. Today's entries are the seeds of what is
to become the world's most comprehensive Yellow Pages
for poverty eradication work including a global repository
of best practices from every corner of the globe.
All of the funds raised through the NetAid
web site will be disbursed to anti-poverty projects around
the world through the NetAid Foundation, a non-profit organization
that will be led by an international board of diverse individuals
with longstanding commitments to poverty and humanitarian
causes. Net proceeds from the concerts will be used to help
specific populations in extreme poverty in Kosovo and African
countries.
Cisco Systems has underwritten the costs
for the NetAid concerts and paid approximately $12 million
for the project's development and marketing. The Cisco Foundation
also has announced that it will contribute $10 million to
the NetAid Foundation. UNDP has provided most of the content
for the www.netaid.org and
will be responsible for the web site following the concerts.
Additional press materials are available
at www.netaid.org.
Cisco Systems, Inc. (NASDAQ: CSCO) is the
worldwide leader in networking for the Internet.
Through a unique network of 134 country
offices, the United Nations Development Programme (UNDP)
helps people in 174 countries and territories to help themselves,
focusing on poverty elimination, environmental regeneration,
job creation and the advancement of women. In support of
these goals, UNDP is frequently asked to assist in promoting
sound governance and market development and to support rebuilding
societies in the aftermath of war and humanitarian emergencies.
For additional information visit: www.undp.org/dpa/index.html
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