- ADVERTISING: Total of $2.8 billion
spent by US companies on online marketing in 2000, with
$14.6 billion expected by 2005. (Direct
Marketing Association, Dec. 2000).
- ADVERTISING: Spending on advertising
on the 1,000 leading web sites amounted to $1.2 billion
in May 2000, up from $819 million in January. (Adzone,
July 2000).
- ADVERTISING: 5,489 companies advertised
online for the first time in Q3 2000, compared with 2,935
in Q1. Overall, the number of new companies advertising
online has increased by 157% over the past 10 months.
(AdRelevance,
Nov. 2000).
- ADVERTISING: Internet advertising
will grow more than fourfold to $24.4 billion by 2004,
surpassing both network and cable television as well as
consumer magazines, and up from $1.9 billion in 1998 and
$4.6 billion in 1999. (Veronis Suhler's annual report
on the media industry, Aug. 2000).
- ADVERTISING: Online ad sales jumped
from $1.9 billion in 1999 to $2.9 billion in 2000, representing
a 52.6% increase. (Competitive
Media Reporting, Feb. 2001).
- ADVERTISING: Revenues from online
advertising are expected to reach $28 billion by 2005,
up from $4.3 billion in 1999, with the market for 2000
estimated at $7 billion (Jupiter Communications,
June 2000).
- U.S. ONLINE ADVERTISING: The U.S.
accounts for 75% of the spending ($5.4 billion this year),
followed by Europe ($900 million) and Asia ($500 million).
(Jupiter Communications,
June 2000).
==============================================
- PLEASE BE ADVISED:
- Research organizations differ
on many measurements and predictions. Cisco Systems cannot
verify the accuracy of all of the findings. We include
all credible information to offer a glimpse into the range
of estimates and predictions.
- Abbreviations / acronyms
used herein are defined and explained more fully in the
issue briefs available at Cisco’s public policy page.
Most common acronyms include DSL (digital subscriber line
service, which is high speed Internet access over telephone
lines); WAN (wide area network connections link different
organizations such as schools across a region); LAN (local
area network connections link computers within an organization)
|