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Cisco Government Affairs E-Update
Volume 2, Issue 8
13 February 2002
Brought to you by Cisco
Government Affairs Online: http://www.cisco.com/gov
This Week@Cisco in Government Affairs –
SPECIAL REPORT
Cisco's E-Update keeps
you up to date on the major policy news of the week. Focusing on broadband,
education and e-government areas, but covering high-tech and telecom
in general, the E-Update is a great source of information for state,
federal and international policymakers. To subscribe, send a message
with “subscribe” in the subject line to “Subscribe-eUpdate@cisco.com
Cisco Government
Affairs E-Update is generally published on Friday. Occasionally, when circumstances warrant, special reports such as
these are issued.
SPECIAL REPORT
ON BROADBAND DEMAND BY CONSUMERS NOW AVAILABLE
The first comprehensive
survey of Internet-delivered services that US households want, conducted
by Sage Research, Inc., reveals that many consumers are willing to pay
for education, entertainment and communications services that high-speed,
always-on broadband connections can deliver.
The study, "Customers
at the Gate: Mounting Demand for Broadband-enabled Services," found
that 44% of U.S. households are willing to pay for entertainment services,
42% for communications services, and 39% for education services.
When US households
were asked to report how much-if anything-they would be willing to pay
for a wide variety of broadband-delivered services (such as long distance
telephony, unified messaging, continuing education, and movies on demand),
many reported interest in more than one type of service.
The research also shows
that many of the services with broadest appeal are those most likely
to have a high degree of multimedia content. For example, 15% of US
households would pay for continuing education. Delivered over the Internet,
continuing education would typically include video (for example, lectures)
and even application sharing (for example, to simulate a classroom or
study group environment).
"The willingness
of U.S. consumers to pay for services that broadband can deliver presents
a challenge and an opportunity," according to Laura Ipsen, Vice
President of Cisco Systems, Worldwide Government Affairs. "Consumers
must have true broadband of 1.5 Mbs and above to achieve the real benefits
of these emerging multimedia applications," Ipsen said referring
to such applications as e-learning, videos-on-demand and video-conferencing.
According to accepted
data, most U.S. Internet users operate using dial-up and only 10% have
DSL or cable. "Today, home U.S. broadband is about at 256 Kbps,"
said Ipsen. "Speeds of at least five times greater than that are
going to be required for an enjoyable consumer experience."
For the full,
free report, please visit: http://newsroom.cisco.com/dlls/tln/
or www.sageresearch.com.
CISCO GOVERNMENT AFFAIRS@2002
Cisco’s top policy
focuses for 2002 are the areas of Broadband Deployment, Education and
eGovernment. To read or listen to our thoughts on these
issues, please visit our Government Affairs home page
or our visit our multimedia section
. http://www.cisco.com/gov/multimedia/index.html
E-UPDATE ARCHIVE
To view past issues
of Cisco’s Government Affairs E-Update, visit our E-Update Archive page
. http://www.cisco.com/gov/archive/eupdates/index.html
DISCLAIMER
Positions in articles
and papers from outside sources are in no way endorsed by Cisco Systems'
Office of Government Affairs. We offer articles on topics of interest
to our audience to further the debate on the issues that are important
to high-tech. To view our positions on the policy matters
that we care about, please visit our Government Affairs homepage.
– http://www.cisco.com/gov
CISCO.COM/GOV AND E-UPDATE
FEEDBACK
As we continue to build
out Cisco’s Government Affairs web site, as well as this service, this
E-Update, we welcome comments, criticisms, praise and suggestions.
Please send any feedback to John Earnhardt at jearnhar@cisco.com.
To contact any member
of the Government Affairs team, please visit our “Contact Us
” page. http://www.cisco.com/gov/contact/index_ext.html
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