SAN JOSE, Calif., Feb. 21, 2011 – Cisco today announced that more than 3,000 customers have deployed Cisco® Digital Signs technology. Recently named the new worldwide market-share leader in digital signage software by Frost & Sullivan in the firm's forthcoming report, "World Digital Signage Systems Market," Cisco joined the digital signage market in 2007 and has rapidly introduced innovations around digital signage scalability and reliability, network integration, and content development. To date, Cisco digital signage solutions are broadly deployed in 85 countries, with customers benefiting from Cisco technology across a variety of industries including retail, financial services, hospitality, education, health care, and sports and entertainment, among others.
Organizations across the globe are recognizing the benefits of digital signage as a transformative technology across many uses, including business communication and collaboration, customer interaction, and direct marketing. Today, Cisco is also announcing several additional customers that are reaping these benefits, including the luxury hotel property JW Marriott; West Texas A&M University; France's largest banking institution Crédit Agricole Nord de France; Melbourne International Airport; and the leading provider of integrated electronic communications services in Cyprus CYTA (Cyprus Telecommunications Authority). These customers are the latest among thousands who are harnessing the power of the Cisco network for live streaming and on-demand video, motion graphics and other dynamic digital content via high-resolution digital screens. Cisco's network-based approach is also helping customers realize productivity savings while enhancing the consumer, student or fan experience.
"With continuous growth, Cisco has been successful in delivering digital signage solutions across a diverse set of customers with varying requirements. Cisco has witnessed repeat business volume and added new customers in just four short years, demonstrating its market-share leadership position in the digital signage industry."
"The vision of bringing a memorable experience to our guests is at the very core of the exclusive JW Marriott Marquis Miami. By working with Cisco, we are able to create an environment within our property that combines cutting-edge technology with unmatched customer service. Utilizing the Cisco Digital Signs solution, we were able to deploy a unique virtual concierge in our lobby that literally puts our customers in touch with technology. Via a high-definition screen a real, live person can help our guests on demand, while providing a split-screen featuring on-screen maps, pictures, video and more to create an information-rich, interactive and fun experience for our clientele."
"We need to communicate differently with our customers. Digital signage seemed like a good opportunity to meet this expectation. It is within this framework that Cisco has been selected as technology partner. Outside and inside, our customers now have targeted information about our products and services, but also practical information (news, weather, events, etc.). The Cisco solution has provided us with responsiveness and efficiency in the delivery of content."
"With record enrollment growth and a myriad of undergraduate, master's and doctoral programs, West Texas A&M University needed a solution that would dramatically change the way in which it communicated with students, faculty and staff. Cisco Digital Signs not only established a comprehensive framework to deliver next-generation communications, but allowed us to integrate the system into academic learning environments and expand the university's safety and security alert system. With Cisco, we successfully and seamlessly bridged the gap between academics, campus safety and information technology to connect with today's generation of students and provide meaningful information to foster success."
"As one of Australia's busiest transportation hubs, it is important that Melbourne Airport also be recognized as one of the most modern, high-quality and innovative airports in the world. To achieve this, we worked together with Cisco and the Frame Group to deploy more than 400 digital signs for up-to-the-minute sharing of flight and gate information, news, directional guidance and emergency messaging. In alignment with our commitment to green practices and carbon neutrality, the Cisco Digital Media Manager also enables our staff to automatically power down displays when flights have departed and areas clear of passengers. As such, the airport will be able to consume 80 percent less power than with our previous PC-based solution."
"A static advertisement, like a poster, only holds customers' interest for a few seconds, and that's if they notice at all. With our Cisco Digital Signs solution, we capture the attention of retail customers waiting in line by playing IPTV. Once we have their attention, customers can't help also seeing colorful advertisements for products, services, and promotions playing on another part of the display."
"The digital signage market continues to be an important area for Cisco innovation, and we are delighted that more than 3,000 customers around the world are using our network-based offerings to unlock and scale the power of rich media and video within their organizations. The rapid adoption of Cisco digital signage is a testament to our commitment to provide an end-to-end, flexible solution that is easy to deploy, highly interoperable with other technologies, and firmly built atop Cisco's unrivaled network capabilities."
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