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The Cisco Connected Mobile Experiences (Cisco CMX) Analytics service provides a set of data analytic tools for analyzing Wi-Fi device locations. The Analytics service helps organizations use the network as a data source to view visitors’ behavior patterns and trends, which will in turn help businesses improve visitor experience and boost customer service.
The Analytics service enables you to:
The Analytics service’s Dashboard is designed to help you visualize and understand various parameters associated with visitors’ movement within a given zone. You can use the Dashboard on a daily basis to examine current trends or events. You can also customize the Dashboard with different widgets, as per your requirements.
Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).
Step 2 Choose Analytics > Dashboard.
Step 3 Using the left panel of the Dashboard, navigate to the desired report using the deployment hierarchy. The details pertaining to that report are displayed on the Dashboard.
The data displayed in the Dashboard is filtered to include devices that are seen for more than 5 minutes and less than 8 hours.
To change the dwell time (the amount of time a visitor spends at a location):
Step 1 Choose Analytics > Dashboard.
Step 2 Click the Expander icon below the Location and Date panel.
Step 3 In the Edit Report page that is displayed, specify the Dwell Threshold values.
The Analytics Dashboard provides you with different reports to understand and monitor the behavior pattern of visitors within a particular venue.
The Analytics service’s report facility also provides a more regular and manager-oriented set of information through parameterized templates to measure various trends and patterns that occur over a period of time in a particular zone.
– Device Count—This report provides a detailed report of the total device count in a location. This information includes a count of total visitors, repeat visitors, and new visitors.
– Average Dwell Time—This report displays the average dwell time or a wait time of all the visitors in a location.
To view a detailed report of device count and average dwell time, follow these steps:
Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).
Step 2 Choose Analytics > Dashboard.
Step 3 In the left panel of the Dashboard, click Device Count or Average Dwell Time.
Step 4 Click the location you want to analyze, Campus, Building, Floor, or Zone.
Step 5 In the Location and Date panel, choose the time frame for the report. The available options are Now, Today, Yesterday, This Week, Last Week, Last 2 Weeks, This Month, Last Month, Last 3 Months, This Year, Last Year, and Custom Range.
A report based on the chosen criteria is displayed in the Dashboard and contains the following widgets:
– In the Device Count report, information about the total number of visitors, along with percentage of repeat visitors and new visitors is displayed.
– In the Dwell Time report, the average dwell time of all the visitors, along with the dwell time of repeat and new visitors is displayed.
– View Unique Devices or View Absolute Visits
– Locations—Campus, Building, Floor, Zone, Zone Tag
– Values—Ascending, Descending, Alphabetical
The following is a list of tasks that can be performed along with viewing a Device Count report or an Average Dwell Time report:
– Enter the email address of the recipients to send the report to.
– Enter the start date and time from which the report has to be generated.
– Select the frequency of the report: One Time, Daily, and Weekly.
– Report ID —Shows the report ID.
– Report Title —Shows the report title.
– Start From —Shows the date and time from which the report is scheduled to run.
– Recipients —Shows the email addresses of recipients.
– Actions —Click Delete to delete a saved report template.
Using the custom reports option, you can create your own reports. You can pick the locations, date/time, and various widgets and decide how they should be displayed in the Analytics Dashboard. Your reports will be listed in the left panel under Custom Reports. Click a report name to view the corresponding details in the Dashboard.
The following is the list of custom report-related tasks that you can perform:
Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).
Step 2 Choose Analytics > Dashboard.
Step 3 In the left panel of the Dashboard, click the Add icon next to Custom Reports.
The Create New Report page is displayed.
Step 4 Choose the locations that you want to analyze from the Focus Area Filter drop-down list.
The location types are Building, Campus, Floor, Zone.
Step 5 Choose the date and time range you want to run the report for from the Date & Time filters drop-down list.
Step 6 In the Add Widgets area, click the Add + icon to include any of the following widgets to the report:
Step 7 In the Advanced Widget Filters area, specify the dwell threshold.
Step 9 Click Untitled Report to name to your report.
The new report name is listed in the left panel under Custom Reports.
The following is a list of tasks that can be performed after a custom report is created:
– Enter the email addresses of the recipients to send the report to.
– Enter the start date and time of the period for which the report has to be generated.
– Select the frequency of the report, One Time, Daily, and Weekly.
– Report ID —Shows the report ID.
– Report Title —Shows the report title.
– Start From —Shows the date and time from which the report is scheduled to run.
You can delete any of the custom reports that you created.
Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).
Step 2 Choose Analytics > Dashboard.
Step 3 In the left panel of the Dashboard, hover your cursor over a report, and click the Delete icon.
The heatmap is a graphical representation of client movement, which shows areas having a large concentration of devices in red, and those with less activity in blue.
Step 1 Log in to Cisco Connected Mobile Experiences (Cisco CMX).
Step 2 Choose Analytics > Heatmap.
Step 3 In the Activity Heatmap page, click the Date icon and select the date.
Step 4 Click the Time icon to show or hide the display of time.
Step 5 Choose from the following options:
Step 6 Click the Heatmap and Zone icons to display heatmap distribution and zones respectively.
Step 7 Click the Zoom in (+) and Zoom out (-) buttons to increase or decrease the view of the map.
Step 8 Click Realtime to view heatmap data.
Step 9 Click Playback to play back the client movement for the selected date.
To access the Schedule manager page, log in to Cisco CMX, and choose Analytics > Schedule. The Schedule Manager page is displayed with the following information: