NBC Olympics

Reinvent the TV Experience

See how you can create an entirely new TV experience with Cisco Videoscape. (3:40 min)

Reinvent the TV Experience

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Cisco and NBC Cover the Games

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NBC Provides Multiscreen Olympics Experience

In the summer of 2012, NBC is providing a glimpse into the future of sports coverage with Cisco Videoscape. Select users in London will get a personalized multiscreen experience, including six live TV channels and hundreds of hours of on-demand content streamed to their smartphones and tablets. Users can:

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  • Search all content and record live TV in the cloud
  • Experience synchronized content (event results, athlete biographies, and more) from their tablets and smartphones as they watch the action unfold

NBC is also using a Cisco IP contribution solution to capture every moment of the games for viewers in the United States. It is the latest innovation in sports coverage from the ongoing collaboration between NBC and Cisco.

Cisco Videoscape
Select NBC guests will enjoy a multiscreen Olympics experience unlike anything they have seen before.
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IP Contribution
A lossless IP transport network provides contribution-grade video services between London and NBC studios in New York.
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A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.

NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was "the best overall Olympic experience ever provided by a U.S. network."

In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.