Service Provider Events

Join us at NAB 2017

NAB 2017

The media industry’s adoption of cloud and IP technologies is accelerating. From Olympics broadcasting to live streaming on social media to mixed reality experiences, more content in more immersive formats is being produced more rapidly for consumption across more devices. How can you prepare for this transformation and navigate this journey with confidence?

Visit us at NAB 2017 in Las Vegas to learn how Cisco has the expertise and experience to help you navigate this transition and gain the agility, simplicity, and security you need for your primary initiatives:

  • Move live media production to IP while preserving existing workflows
  • Accelerate innovation and agility with a virtualized and cloud-based media production environment
  • Migrate satellite distribution to an all-IP infrastructure
  • Adopt holistic approaches to securing your infrastructure and content from cyberthreats and online piracy

Discover how customers like you are transforming to IP with the integration and support from the broadcast ecosystem applications on which you rely while making sure of an effective approach to security that preserves your goals to gain agility and simplicity.

There’s Never Been a Better Time to Transform Entertainment.

Visit Cisco’s booth to see the magic happening. Cisco, in partnership with the SyFy network series Face Off, is leading industry innovation to bring live engaging content over IP and cloud infrastructure. Face Off artists will be working LIVE live in the booth creating creatures that can be found in feature films and television shows.

Visit Us at NAB: South Upper Hall, Booth SU8502CM

Secure your NAB badge for a discounted rate of $50. Register online and use Cisco's code: LV7399.

To schedule a meeting with Cisco executives and solution experts, contact your account team.

Stop by our booth to see the latest solutions and innovations in action.

Area Name


IP Fabric for Media

Showcasing Cisco’s IP Fabric for Media integration with endpoints and control systems from broadcast industry’s leading vendors, which replaces legacy SDI infrastructure with nonblocking high-performing IP networks delivering security and deep visibility.

Next-Generation Data Center

Innovation showcase about how Cisco Data Center technologies can enable the next major transition for the media industry: the migration of media workloads to flexible cloud technologies.

Infinite Video Platform

Infinite Video for OTT helping media and content providers to simplify operations, understand audiences, and change their business so they can capture opportunities to extend their brand and engage more audiences across more devices.

Virtualized Video Processing

Showcasing solutions for media providers to gracefully migrate from satellite to IP distribution, using ABR technology and microservices architecture to deliver reliability and video quality to any screen.


Showcasing Cisco’s holistic approach to security for media from acquisition and production through to distribution and consumption. Covering Cisco Infrastructure Security solutions, protecting the media IT and production environment from cyberattacks such as DDoS, signal hijacking and data theft, and video content and service security solutions to prevent video service theft and content piracy.

Advanced Services for Media

Cisco Services will simplify and derisk your switch to a full IP environment through a program of configuration validation and testing, application integration, and workflow automation of a media solution (including third parties) as part of our Cisco Powered program.

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Speaking Engagements






Sunday, April 23

12:30 –1:00 p.m.

Leveraging Hyperscale IT Infrastructure for Next-Generation Media Workflows

Dave Ward, CTO and Chief Architect of the Service Provider Division

N249 -N251

Monday, April 24

11:30 a.m. –12:20 p.m.

Intel Presents: There’s Revolution in the Air: How Technology Is Transforming Media, Entertainment, and Broadcasting

Dave Ward, CTO and Chief Architect of the Service Provider Division



12:00 –1 p.m.

Connected Media | IP: Architecting SDI to IP for Video Production and Broadcast Workflows

Sunil Gudurvalmiki, Senior Product Manager for Nexus 9000 product family

CMIP Debate Theater

Tuesday, April 25

11:00 a.m. – 12:00 p.m.

Connected Media | IP: Cisco Daily Keynote: Breaking Distribution Silos by Leveraging IP and Traditional Broadcast

Jack Vickers, SPVSS product management organization

CMIP Debate Theater


11:30 a.m. –12:30 p.m.

Troubleshooting IP Fabric in Broadcast Production Network

Pradeep Kathailm, Chief Software Architect and Subha Dhesikan, Principal Engineer



11:30 a.m. –12:30 p.m.

NAB Super Session
Cisco Presents: The Naked Truth About Media Production in an IT Stack

Dave Ward, CTO and Chief Architect of the Service Provider Division



3:00 –3:30 p.m.

Optimum Design and Operation of Large PTP Networks

Thomas Kernen, Technical Leader


Wednesday, April 26

11:00 a.m. –12:00 p.m.

Connected Media | IP: Cisco Daily Keynote: New Choices for Media Storage

Joe Arnold, founder SwiftStack

CMIP Debate Theater

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