PS17 Dallas TX

Partner Summit 2017

We’ll see you in Dallas for Partner Summit 2017. Mark your calendars for October 31 - November 2.


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PS17 Agenda


Impact Sessions

Impact sessions are designed to give deeper insight and actionable direction into various topics like our technology architectures, go to market and partner practice evolution.

New this year, our Impact Sessions will align to three tracks.

Impact Session Track Descriptions

Technology Architecture

Deep dive into our latest innovations, acquisitions, and product roadmaps

Go To Market

See the latest on how to navigate changing markets, the evolution of digital customer engagements, new routes to market, and how to use the partner ecosystem to your advantage

Partner Practice Evolution

Hear about customer success, partner program evolution and how we’re making it easier and more profitable to be a Cisco partner

For session descriptions, please click here.

To schedule your sessions, please click here.

Executive Forum

The Executive Forum will provide an opportunity for partners to meet and interact with selected worldwide Cisco leaders. These sessions are designed to allow partners to ask top-of-mind questions directly to the leaders in a small, informal group setting. The sessions will be unscripted and free-flowing, allowing the partners to set the tone and conversation. In bringing together Cisco executive leadership with the global partners, the goal of the Executive Forum is to provide participating partners with an exclusive, intimate and personalized experience.

Three Executive Forums will be held concurrently for 60 minutes with the following Executives below. Limited space is available so please be sure to register early.

  • Hilton Romanski, Senior Vice President, Chief Strategy Officer and Karen Walker, Chief Marketing Officer
  • Joe Cozzolino, Senior Vice President, Cisco Services and Bryan Palma, Senior Vice President, Advanced Services
  • David Goeckeler, Executive Vice President and General Manager, Networking and Security Business and Rowan Trollope, Senior Vice President and General Manager, IoT and Applications

Executive Speakers

General Session Speakers

Wendy Bahr Wendy Bahr

Senior Vice President, Global Partner Organization

Wendy Bahr is the Senior Vice President of Cisco’s Global Partner Organization. She has responsibility for managing and supporting 60,000 global partners who represent the company’s primary route to market. Encompassing system integrators, value-added resellers, distributors, services partners, independent software vendors, and technology partners, this global connected partner ecosystem accounts for approximately 80 percent of Cisco’s bookings and is a unique differentiator in helping deliver business outcomes for customers and driving growth for Cisco.

Chuck Robbins Chuck Robbins

Chief Executive Officer

Chuck Robbins is the CEO of Cisco and a member of the Board. Previously, as SVP of Worldwide Field Operations, he led Cisco’s Worldwide Sales and Partner Organizations.

Chuck is the Chair of the US-Japan Business Council and the IT Governors Steering Committee, for the World Economic Forum. He is a member of The Business Roundtable, and serves on the Board of Directors for BlackRock. He holds a bachelor’s degree in mathematics with a computer science concentration from the University of North Carolina.

Chris Dedicoat Chris Dedicoat

Executive Vice President, Worldwide Sales & Field Operations

Chris Dedicoat is responsible for sales, operations, growth initiatives, and investments in strategic alliances across the globe. With over 20 years of leadership experience at Cisco, Chris has deep expertise in working closely and strategically with a range of customers. His passion for customer success is the foundation of the culture for his organization. Prior to this role, Chris was President of Europe, Middle East, Africa and Russia.

David Goeckeler David Goeckeler

Executive Vice President and General Manager, Networking and Security Business

David Goeckeler is the EVP/GM of Cisco’s Networking and Security Business with responsibility for more than $32 billion of the company’s global technology franchise. Goeckeler is known as a transformational leader with proven business expertise and deep technical knowledge. His team defines and builds technology to deliver Cisco’s vision -- an intent-based platform that redefines networking from the ground up to enable customers to automate their infrastructure and secure their digital business.

Rowan, Trollope Rowan Trollope

Senior Vice President and General Manager, IoT and Applications

Rowan Trollope joined Cisco in 2012 and has reinvented Cisco’s collaboration business and made design, simplicity, and exponential improvement the guiding principles of product development. Most recently, Trollope was brought on to the Executive Leadership Team and appointed to lead Cisco’s IoT efforts as the company focuses on helping its customers and partners create value in a highly connected, digital world.

Guest Speaker

Patrick Lencioni Patrick Lencioni

Founder and President, The Table Group

Patrick Lencioni is founder and president of The Table Group, a firm dedicated to providing organizations with ideas, products, and services that improve teamwork, clarity, and employee engagement. The author of eleven best-selling books, and named in Fortune magazine as one of the ‘ten new gurus you should know’, Lencioni’s passion for organizations and teams is reflected in his writing, speaking, and executive consulting. He is a true leader in the business world who inspires his audiences through his accessibility, humor and story-telling.

Geo Region Session Speakers

Vicki Batka Vicki Batka

Vice President, Asia Pacific & Japan Partner Organization (APJ)

Vicki Batka leads Cisco’s Partner Organization in APJ, a role where she is responsible for developing and enabling the growth strategy of the partner ecosystem while building the future partnerships needed to deliver value to customers.

She leads a team which collaborates with more than 16,000 partners in APJ to drive simplicity, ensure alignment and create value exchange for our customers, while working with the WW Partner Organization to scale global channel models across the APJ region.

Tenny Lam Tenny Lam

Director, Ecosystem & Alliance Organization, Greater China

As Ecosystem & Alliance Director, Tenny’s main responsibilities are to direct and oversee Greater China's partner-led business, set short- and long-term channel sales strategies, maintain and grow a healthy ecosystem of partners, and strengthen partner relationships.

A 20-year IT veteran with an extensive network across the Greater China partner ecosystem, he had previously held senior positions in sales operations and channel management for tech giants such as SAP, Oracle, and IBM (Informix).

Wendy Mars Wendy Mars

Vice President, EMEAR Partner Organisation and Digital Acceleration Team

Wendy leads our Partner strategy and is also responsible for the acceleration of growth across Cisco’s software, services and technology portfolio in EMEAR. Prior to this, Wendy was the VP of Cisco’s Data Centre and Virtualisation, responsible for positioning Cisco to be the lead business value creator in physical and virtualised DCs. With over 20 years’ experience in IT, coupled with technical knowledge across a number of industries, Wendy is a regular speaker on transformation with technology.

Rick Snyder Rick Snyder

Senior Vice President, Americas Partner Organization

Rick Snyder is the Senior Vice President of the Americas Partner Organization (APO). APO helps 23,000+ Cisco partners across the U.S., Canada, and Latin America enter new markets, expand with new business models, and create solutions to accelerate digital transformation with our customers. Previously, Rick led Cisco’s Global and Strategic Partner Organization, working closely with Cisco’s global system integrators and technology partners.

Women in Channels Networking Breakfast Speaker

Yvette Kanouff Yvette Kanouff

Senior Vice President and General Manager, Service Provider

Yvette Kanouff, Senior Vice President/General Manager of Cisco’s Service Provider business, leads a 5,000 person team to develop and deploy innovations in routing, switching, optical, optics, access, mobility, cable, cloud, and video software for telecom, cable, media and web companies around the world. She has won an Emmy for her work on video on demand, and holds several patents on related digital technologies. Yvette has repeatedly been recognized as one of the most influential women in technology.


Executive 1:1 Meetings

Located: Kay Bailey Hutchison Convention Center, Level 2, Exhibit Hall C

The Executive One-on-One program offers partners a chance to discuss business and development issues with Cisco executives. Meetings are either 30 or 60 minutes long and must be scheduled in advance. Onsite requests will be evaluated on a case-by-case basis. Contact your PAM to schedule a meeting.


Ecosystem Exchanges

Located: Kay Bailey Hutchison Convention Center, Level 2, Exhibit Hall D

Ecosystem Exchange is a dedicated area, where all Cisco partner types can connect with Cisco Solution Partners to discuss new and innovative ways of doing business together. This year, Cisco will host over 60 solution partners in the Exchanges. Plan on attending to learn how to connect with solution partners to form new business relationships, explore new market opportunities and drive incremental sales, together.

NEW this year, partners will be able to schedule their exchange through the mobile or web app. Click here for a tutorial on how to schedule through the mobile or web app. Please reach out to the Ecosystem Acceleration team for any questions regarding the scheduling process.


Partner Hub

Located: Kay Bailey Hutchison Convention Center, Level 2, Exhibit Hall D

Partner Hub hours:

Tuesday, October 31 9:00 a.m. – 5:00 p.m.
Wednesday, November 1 12:30 p.m. – 5:00 p.m.
Thursday, November 2 9:00 a.m. – 2:00 p.m.

The Partner Hub provides an environment where attendees connect, share ideas, build relationships, learn, and recharge.

Here you’ll find:

  • Ecosystem Exchanges: Solution Partners available to connect with other Cisco Partners for 1:1 conversations
  • Demonstrations: Highlight Cisco products and services

Partner Hub Demonstrations

Apple | Cisco Partnership

Learn how the Apple and Cisco partnership is creating new reasons to engage your customer as Apple drives to transform the Enterprise workforce experience. Tap into themobilization journeyof your customer to activate sales opportunities in security, networking and collaboration. Gain insighton how the joint Technology Integration can help strategically position Cisco Product and Solutions. Come hearhow this partnership is helping Cisco win, expand and keep the competition out!

Business Critical Services and Security Services

Business Critical Services: You and your customer can measure, assess, and provide instantaneous feedback on: your customers’ KPIs; how healthytheir network is; how their network compares to their peers’ networks; issues that are occurring in real time; and declining stats that indicate potential failures or unhealthy system components

Incident Response: In addition to antivirus, firewall, intrusion prevention, and other security technologies, having an incident response plan must be a critical component of your security strategy. If you are handling incident response on a case-by-case basis, now is the time to put together a proactive plan.

Cisco Intersight

Cisco Intersight, a cloud-based management platform for UCS and HyperFlex, offers simplified management experience, analytics driven actionable intelligence, end to end diagnostics with real time alerting, and connected proactive support.

Cisco Meraki — Cloud-Managed IT

Cloud-Managed Networking: Learn about the benefits of managing your networking infrastructure from the cloud and a GUI-based interface. Whether managing one network or a thousand, functionality like zero-touch deployment and remote troubleshooting on the Meraki portfolio of products (wireless, network security, switching, EMM, communications, and security cameras) will streamline the process. Partners will find themselves doing more with limited resources.

Beyond the Network: The Meraki portfolio has expanded beyond traditional networking products in recent years with the goal of unifying IT infrastructure and improving the overall IT management experience. Learn about the newer offerings from Meraki—communications, EMM, and security cameras—and how they are changing the landscape of IT for both customers and partners.

SD-WAN: Adapt to an increasing appetite for optimizing network traffic at the edge by intelligently utilizing dual uplinks. Whereas SD-WAN typically comes as its own product from other vendors, SD-WAN functionality comes standard with Meraki MX security appliances.

Customer Success –The Partner Adoption Journey

Have you ever lost a customer because they failed to realize value from a product you sold them? A customer success team can help you keep and grow hard won customers.To do this, you need to ensure customers realize their business outcomes with each and every purchase. If they do, they’ll stay loyal and you will increase the opportunity to upsell andcross-sell. In real world Customer Success engagements, Cisco increased renewal rates by 25-30 points. Upsell and cross-sell leads closed at a rate of 25%+. We have the experience, people, programs and platforms to help you build your customer success organization. Come to our demo station and learn more!


Cisco SolutionsPlus 2.0: Check out our new ecosystem resale program that enables better business outcomes while increasing revenue for Partners, increases deal sizes by selling an end-to-end solution and provides an opportunity to sell to Line of Business.

DevNet Express: Do you want to provide training on developing network applications using Cisco APIs? Get started by running your own DevNet Express event where trainees can listen, learn, then put their learnings into practice by completing missions and gaining rewards.

DNA Center – Automation & Assurance

How DNA Center realizes the vision of Network.Intuitive

Intent driven networking: Learn how policy driven vs Manual configuration can directlysave operational expense for partners and reduce time to roll out new networks and services

SD-Access: Secure segmentation for users and things is enabled through a network fabric, drastically simplifying and scaling operations while providing complete visibility and delivering new services quickly. Learn how DNA Center allows you to leverage simple workflows of design, provision, policy, and assurance which help deploy and manage a SD-Access network

Assurance: DNA Assurance collects multiple data sources for devices, applications, and users, then applies advanced analytics algorithms to uncover correlations and suggest remediation.

Networking Academy Talent Bridge Matching Engine

The Networking Academy Talent Bridge Matching Engine will connect Cisco and partner employers with world-class entry level Networking Academy talent real time. It will automate and systematize the linkage between Networking Academy talent and employers to accelerate hiring across the globe.

Cisco and our employment partners will be able to search for qualified candidates based on levels of achievement, geographic location, and job roles. Metrics and reporting will also be automated to provide full visibility to quantity and location of Networking Academy hires by employer.

Partner Marketing Central

Reach more customers digitally – activate marketing tactics including email workflows, social media and web plugins –all at zero cost!

Co-brand & personalize – explore marketing campaigns and downloadable content designed specifically for Cisco’s channel partners.

Generate leads & grow your business – quickly put your joint marketing dollars to work by ordering ready-to-go, packaged digital services.


Cloudlock App Discovery and Umbrella New Features: CloudlockApp Discovery is a SaaS product that provides full visibility into cloud app usage across the network. The combination of category roll ups, app details and risk profiles empowers customers to optimize productivity, minimize expense and reduce risk. Thisenables secure and informed cloud adoption.

Stealthwatch Online Visibility Assessment (SOVA):SOVA enables Partners to quickly and easily gain insight into their customers networks, including areas of security risk, to help position Stealthwatch and also other Cisco security products. It works by deploying a lightweight virtual appliance that processes flow data and forwards it to a cloud-based analytics platform.


Women in Channels Networking Breakfast (By Invitation Only)

Located: Omni Dallas Hotel, Level 3, Trinity Ballroom

This networking opportunity celebrates women working with and for our partners. It’s a chance to share insight, network, and reflect on our success. All female partners and female Cisco employees attending Partner Summit are invited. Pre-registration is required.

The breakfast will be hosted by Wendy Bahr, Senior Vice President, Global Partner Organization. Our guest speaker will be Yvette Kanouff, Senior Vice President, Service Provider. The event is scheduled for Thursday, November 2 from 8:00 a.m. – 9:15 a.m. at the Omni Dallas Hotel on Level 3, Trinity Ballroom.

Venue & Hotels

Kay Bailey Hutchison Convention Center
650 South Griffin Street, Dallas, TX 75202

PS17 Dallas


Due to the proximity of the event dates, online hotel reservations are no longer being accepted. Please contact the hotel directly for any new reservations. For changes and/or cancellations to existing reservations, please contact your hotel beginning October 9, 2017. Please note: Smoking is not permitted at any of the hotels and most allow pets. Additional fees may apply if you plan to bring a pet. Please check with the hotel directly on size limitation and fee.

Omni Dallas
555 S. Lamar Street, Dallas, TX 75202
Located .1 Mile from the convention center
The Westin Downtown (Hotel Opened in 2016)
1201 Main Street, Dallas, TX 75202
Located .5 Mile from the convention center
AC Hotel (New Hotel Opened in 2017)
1712 Commerce Street, Dallas, TX 75201
(Lobby located on the first floor; Pets Not Allowed)
Located .6 Mile from the convention center
Adolphus Hotel (Recently Renovated)
1321 Commerce Street, Dallas, TX 75201
Located .5 Mile from the convention center
Hyatt Regency Dallas
300 Reunion Boulevard, Dallas, TX 75207
Located .6 Mile from the convention center
Magnolia Hotel
1401 Commerce Street, Dallas, TX 75201
Located .6 Mile from the convention center
Residence Inn (New Hotel Opened in 2017)
1712 Commerce Street, Dallas, TX 75201
(Lobby located on the second floor)
Located .6 Mile from the convention center
Fairmont Dallas
1717 North Akard Street, Dallas, TX 75201
Located 1 Mile from the convention center
W Hotel
2440 Victory Park Lane, Dallas, TX 75219
Located 1.5 Miles from the convention center


Maximum of 3 guests in the room
Approximate distance from convention center provided

Use this local map to find each location.

Virtual Partner Summit 2017

Join us remotely for Partner Summit 2017. Global General Sessions will be streamed live in Virtual Partner Summit. Impact and Geo Region sessions will be available on SalesConnect the day after they happen, so you don’t have to miss anything.

Digital evolution is creating a massive opportunity for you.

Only Cisco and its partners are capable of delivering our customers’ digital future, solving some of the most complex challenges for businesses and society. The time is now. Together, we have never been better prepared to profitably transform and own the opportunity at hand. We want to be your most strategic asset and to propel your success through this transformation. We’ll continue to invest in you, our technology innovation and evolving our sales in the digital era.

Join us for live streaming general sessions November 1 – 2 where our leaders will paint our company vision, discuss partner strategies, sales alignment and showcase our technologies. Let’s set the tone for a great year and OWN IT, together.