Judging Criteria

We're looking for some key attributes from the winning pitch. What's most important is that you're able to realistically articulate Cisco's Enterprise Networking business value to a C-Level executive - so the conversation needs to be business focused and not too technical.

You'll also need to ensure that it's less than twenty minutes long, with a maximum limit of 15 slides. Your pitch should be professional and convincingly mimic a real-life scenario. Creativity is strongly encouraged!

Judging areas

1. Why Cisco: (40%)

   - Understanding of Customer business problem
   - Articulate Cisco solution
   - Articulate Cisco differentiation
   - Vision for Future (how we solve future problems the customer is likely to have).

2. Why now: (40%)

   - Addressing the customer problem
   - Creating a sense of urgency
   - Addressing likely customer concerns (e.g. perception of risk)
   - Addressing competiive tactics (that might stall the sale)
   - Provide comfort with Cisco as a long term direction for customer

3. Creative: (20%)

   - Creativity of message
   - Creativity of solution
   - Creativity of delivery