-
null
The documentation set for this product strives to use bias-free language. For the purposes of this documentation set, bias-free is defined as language that does not imply discrimination based on age, disability, gender, racial identity, ethnic identity, sexual orientation, socioeconomic status, and intersectionality. Exceptions may be present in the documentation due to language that is hardcoded in the user interfaces of the product software, language used based on RFP documentation, or language that is used by a referenced third-party product. Learn more about how Cisco is using Inclusive Language.
The Report shows the details of the customer activities in the CMX Engage enabled locations. It also shows the customer data you could acquire so far using the CMX Engage. A customer can be anyone in your business location with a Wi-Fi enabled device, who has purchased from your business premises earlier, a potential buyer, or a visitor. You can analyze the customer activities at various locations through the report to make right business decisions.
Note To view the report, you need to do certain configurations in the Meraki. For more information on configurations required in the Meraki, see the “Configuring Meraki for Notifications” section. If the Meraki configurations are not done, when you try to access the reports, the CMX Engage displays a message stating the configuration is not done, and asks you whether to do the configurations automatically. If you click “Yes”, the configurations are done automatically in the Meraki.
To view the report, perform the following steps:
Step 1 In the CMX Engage dashboard, choose Reports .
Note By default, the report is shown for all the locations from the date on which you have installed the CMX Engage.
Step 2 In the FILTERs field, choose the locations for which you want to view the report.
By default, All is selected. To choose the locations, click the adjacent Edit icon, and in the Choose Locations window that appears, choose the locations for which you want to view the report, and click Apply .
Step 3 In the Date field, specify the period for which you want to view the report.
By default, the report is displayed for the last 365 days for the locations for which you have access rights. To specify a period, click the adjacent Edit icon, and in the Choose Date window that appears, specify the date range, and click Apply .
Step 4 To view a particular type of report, click the tab for the type of report that you want to view. For example, to view the User Activity report, click User Activity .
In the report header, the count of various data is displayed. The counts are shown from the date of installation of the CMX Engage. The following details are displayed in the report header:
Note The devices that have attempted for a social or e-mail authentication, and opted in for subscription, but couldn’t successfully complete the authentication process are also considered.
In addition, the CMX Engage enables you view the following types of reports. By default, these reports display the data for the last one year. You can filter the reports to view the data for specific locations and period.
The Right Now section in the reports displays the details of the customers currently present at your locations.
By default, the report shows the details of customers currently present at all your locations. You can filter the locations for which you want to view the data using the Locations drop-down list.
The report includes the following details:
– Map View -The filtered locations are shown in the world map along with the total number of customers in each of those locations.
– List View - The filtered locations are listed and the number of current customers for each location is shown against that location.
The Customer Acquisition report displays the customer details acquired for the specified locations and period.
The customer acquisition report includes the following:
– Devices Connected -The total number of devices that have connected to your Wi-Fi and viewed the captive portal.
– Devices Acquired - The total number of unique devices connected to the Wi-Fi and have accepted the terms and conditions for the captive portal.
– Devices Opted In -The total number of unique devices opted in for subscription. For more information on opted in users, see the “Opted In Users” section.
Note The devices that have attempted for a social or e-mail authentication, and opted in for subscription, but couldn’t successfully complete the authentication process are also considered.
– Users Acquired - The total number of unique customers that are identified by the CMX Engage and have accepted the terms and conditions for the captive portal. If the customer uses the same identity such as mobile number on multiple devices for the internet access, then only one user acquisition will be considered. For example, if the customer provides the same mobile number for authentication across 3 devices, it will be considered as one user acquire.
The following details are shown on the left side of the graph.
– New Devices Connected -The total number of new devices that have connected to your Wi-Fi and viewed the captive portal during the specified period from the selected locations.
– Devices Acquired - The total number of unique devices connected to the Wi-Fi and have accepted the terms and conditions for the captive portal during the specified period from the selected locations.
– Devices Opted In -The total number of unique devices opted in for subscription during the specified period for the selected locations. For more information on opted in users, see the “Opted In Users” section.
Note The devices that have attempted for a social or e-mail authentication, and opted in for subscription, but couldn’t successfully complete the authentication process are also considered.
– Users Acquired- The total number of unique customers that are identified by the CMX Engage and accepted the terms and conditions for the captive portal during the specified period from the selected locations. If the customer uses the same identity such as mobile number on multiple devices for the internet access, then only one user acquisition will be considered. For example, if the customer provides the same mobile number for authentication across 3 devices, it will be considered as one user acquire.
– Total Users- Denotes the total number of unique customers who have completed the authentication by providing any type of personal identity such as phone number, e-mail ID, and so on.
– Tag Pie Chart-Displays the percentage of tagged and untagged users among the total users. The percentage of the tagged users is shown in the middle of the chart.
– Male/Female Pie Charts- Displays pie charts with the percentage of male and female customers within the tagged customers.
– Tags Added- Displays the pie chart for the tags with highest number of customers. The pie chart for a tag denotes the percentage of customers with in the Total Users that belong to that tag. The total number of customers for each tag is also displayed at the bottom of the respective pie chart. If a customer belongs to more than one tag, that customer is counted for all those tags.
– Email- The total number of unique e-mail addresses captured during the specified period from the specified locations.
– Phone Numbers- The total number of unique phone numbers captured during the specified period from the specified locations.
– Names- The total number of devices from which the names (first name/last name) are captured during the specified period from the specified locations.
– Gender- The total number of devices from which gender are captured during the specified period from the specified locations.
The User Activity report shows the details of customer visits in the specified locations, the time the customers spend in the locations, and the number of times each customer visits the location, during the specified period.
The minimum duration of a visit is 20 minutes. If a customer disconnects from the Wi-Fi or goes out of the network, and connects back within the 20 minutes from the time of initial connection, it is considered as a single visit. If the customer connects back after 20 minutes from the time of initial connection, it is considered as another visit.
Note If a customer has connected to your SSID at-least once, all the repeated visits of the customer is considered even if not connected to the SSID, provided the customer has a device with the Wi-Fi switched on.
The user activity report includes the following:
– User Per Day/Visits Per Day- The user activity map displays the ratio of the “total unique customers visited per day” to “total visits per day”, for each day in the selected period.
The following details are shown on the left side of the graph.
– Total Distinct Users - The total number of unique customers who have visited the specified locations during the specified period. If the authentication type used does not support identifying a customer, the number of unique devices visited is considered.
– Daily Active Users- The average number of customers with Wi-Fi “ON” per day in the specified locations for the specified period.
– Total Visits - The total number of visits made to the specified locations during the specified period. A customer may make more than one visit.
The Engagement report shows the details of engagement by the customers in the captive portals configured for the specified locations.
The report includes the following details:
– Welcome Page Views - The total number of times the customers accessed the captive portal and viewed the welcome page during the specified period from the specified locations.[Before internet provisioning]
– Internet Provisioned-The total number of customers who could connect to the internet through the captive portal during the specified period from the specified locations.
– Landing Page Views- The total number of times the customers accessed and viewed the landing page for the specified period and locations.[After internet provisioning]
Note After the Internet provisioning, if the customer is redirected to an external link, it is not counted for landing page views.
– Number of Clicks per Menu Item- The menu items in the captive portal or captive portals that the customers clicked the most. The percentage of the click for each menu item among the total click is shown as pie chart. The number of click for each of these menu items are also shown below the pie chart.