-
null
The documentation set for this product strives to use bias-free language. For the purposes of this documentation set, bias-free is defined as language that does not imply discrimination based on age, disability, gender, racial identity, ethnic identity, sexual orientation, socioeconomic status, and intersectionality. Exceptions may be present in the documentation due to language that is hardcoded in the user interfaces of the product software, language used based on RFP documentation, or language that is used by a referenced third-party product. Learn more about how Cisco is using Inclusive Language.
This chapter provides an overview of the CMX Engage, process flow, license packages, and the system requirements for the CMX Engage with CUWN.
The Cisco CMX Engage is an application in the Cisco CMX Engage. The Cisco CMX Engage is a mobile-application platform that enables you quickly create and deploy context-aware experiences that engage people on their mobile devices. The cloud-based CMX Engage more securely integrates with your existing Cisco mobile network infrastructure. It uses context-aware data, like location and user profile information, to deliver personalized experiences that engage people on their mobile devices.
The platform includes adapters to interface with Cisco Meraki Cloud controllers, the Cisco Connected Mobile Experience, and Cisco wireless LAN controllers. In this way, it more securely integrates with your existing mobile network infrastructure.
The CMX Engage is a Wi-Fi solution that enables you to create location-specific captive portals to provide location specific experience to the user connecting to your WiFi network. This application also provides the customer a beacon feature that enables to you to detect the customers in your business premises and send notifications to them using the engagement rules. Organizations can push personalized content to visitors and customers on their mobile devices to create new opportunities for engagement and revenue.
The major functionalities of the CMX Engage includes:
The captive portal refers to the portal that appears for a user who accesses your Wi-Fi from a particular location with a specific Wi-Fi network ID (SSID).
The customers of this captive portal are internet users who connect to the Internet through Wi-Fi or mobile devices from a public Wi-Fi network at airports, malls, hotels, and so on.
The CMX Engage enables you to create Captive Portal Rules that define the captive portals for various locations and period for an SSID. You can configure to display a captive portal based on the location, number of visit by the customer, type of customer, app status of the customer, and so on. The portal also serves as a gateway for visitors to gain internet access over Wi-Fi.
The CMX Engage also functions as a Wi-Fi based beacon that facilitates you send appropriate information to your customers, who has a Wi-Fi enabled device, when the customer is in and around your premises. The beacon functionality enables you to reach out to your customers individually with different promotions and offers. You can remind the customers about the offers available for them and their membership details. You can also set to provide offers only in certain outlets.
You can configure to send the notifications using the Engagement Rules. The CMX Engage enables you to send the notification when a customer connects to a Wi-Fi or when a customer is with in a beacon premises.
The CMX Engage enables you to send the notifications in the following ways:
This document describes how to use the CMX Engage with the CUWN.
The CMX Engage enables you to create the following three types of proximity rules:
Figure 1-1 Proximity Rules in the CMX Engage
The process flow for the CMX Engage is as shown in Figure 1-2.
Figure 1-2 Process Flow for the CMX Engage
The CMX Engage is available in three different license packages namely Base, Advance, and Enterprise. The features available for your account depends on the type of CMX Engage license package you own.
Before installing the Cisco CMX Engage, ensure that all of the following system requirements are met.
|
|
---|---|