CONSOL Energy Center
Challenge:
- Create more engaging experiences for technologically sophisticated fans
- Increase advertising and sponsorship revenues
- Improve operational flexibility
Solutions:
- Cisco StadiumVision
Results:
- 200% increase in the number of advertisers
- 300% increase in concourse advertising and sponsorship revenues
- Delivered more memorable and impactful brand experiences
- 80% of fans retained the digital content they viewed
The value that we are receiving from Cisco StadiumVision far outweighs just a financial investment. We can easily justify it financially, but the value to our brand identity is immeasurable. We can demonstrate to sponsors and fans that they gain a far better experience, and there is not a more effective way to do it.- David Peart, senior vice president of sales and service for the CONSOL Center