SUPERCOMM 2009

SUPERCOMM Technical Theater

Wednesday, October 21

Why Build a Video-Aware Network?

1:05 – 1:50 p.m.
Technical Theater at Main Show Entrance

Speakers

Shailesh Shukla, Vice President, Product Management, Cisco

According to the Visual Networking Index, consumer video will be nearly 90 percent of consumer IP traffic by 2013. Business video is also increasing dramatically with high–growth applications such as TelePresence and IP Video Surveillance. The cost and efficiency benefits of transporting video over IP are clear, yet video consumes huge amounts of bandwidth and also has stringent quality-of-service and reliability requirements. Help is at hand: Innovations can now integrate IP video caching, processing, targeted advertising, and measurement capabilities into the network. Such video-aware networks have several advantages:

• Enhance the end-user experience
• Increase monetization of over-the-top content
• Speed troubleshooting
• Reduce operational costs

Learn why this approach is essential and how to build a video-aware network.

Thursday, October 22

Transforming Service Delivery and Foundation for Cloud Based Services

1:05 – 1:50 p.m.
Technical Theater at Main Show Entrance

Speakers

Speaker: Simon Aspinall, Sr. Director, Service Provider Marketing, Cisco

Customer demand for Web 2.0, interactive media content, self-publishing, IPTV, collaborative business tools, on-demand services, and TelePresence is changing the landscape of 21st-century service delivery. Any new solution must help service providers enhance, optimize, and assure delivery of services across their entire service portfolio. These solutions must provide a mechanism to improve the quality and efficiency of traditional services while helping create the foundation for providers to deliver cloud-based services. The result is an entirely new way to create dynamic interconnections and facilitate an integrated approach to service delivery.

SUPERCOMM Conference Sessions

Wednesday, October 21

The Telepresence Revolution

4 – 4:50 p.m.
Room W183C

Speakers

Mark Weidick, VP and GM, TelePresence Exchange, Cisco
Philippe Millet, SVP of Marketing at Orange
Brent Allison, VP of Marketing, TELUS

Moderator

Jon Arnold, Principal, J Arnold and Associates

The collaborative experience of telepresence promises to revolutionize interactive communications with life-size images on plasma or LCD screens, realistic motion, high-quality color, and CD-quality sound. Join a panel of telepresence experts from the technology developer and service provider sectors to understand the broadband applications and bandwidth requirements of telepresence.

Thursday, October 22

Mobilize the Enterprise PBX for New Operator Services

Noon – 12:30 p.m.
Room W183A

Speakers

Chris Chamberlain, Director of Product Management, Cisco

Businesses of all sizes typically have separate voice and data networks and contract for services from multiple wireline and wireless service providers. Location-based, networkcentric fixed-mobile convergence services can give mobile phone users access to their corporate network and communications services while on the move and should be manageable by subscribers using intuitive web-based interfaces.

Virtualization and Cloud Computing

1:20 – 2:05 p.m.
Room W183B

Speakers

Errol Roberts, Distinguished Systems Engineer, Cisco
John Tremblay, VP, Product Management and Marketing, Xeround Systems
Lorenzo Mejia, Senior EVP, Worldwide Field Operations, SIMTone Corporation

Moderator

Daniel Bauer, Director Global Programs, Insight Research

As concepts of software as a service (SaaS) take root and more applications start to pervade the cloud, concepts of application availability, survivability, and performance need to be dealt with. This session will:

• Explore the enterprise innovations that allow for cloudcentric applications to thrive, while not compromising on the user experience in the enterprise
• Look at the barriers to cloud computing. show how broadband technologies help overcome these barriers, and analyze the gaps in current offerings and how traditional hosting models evolve to deliver enterprise-class cloud solutions

Friday, October 23

The Future of Managed Services in the Enterprise

11 – 11:30 a.m.
Room W183A

Speakers

Stuart Taylor, Director, Internet Business Solutions, Cisco

Enterprises are increasingly relying on communications, collaboration, and the real-time flow of information to encourage innovation and enable true competitive differentiation. This is prompting higher demand for capabilities to be delivered and managed by third parties as managed services.

The rise of cloud computing, ubiquitous broadband, and the move to open platforms are promoting next-generation managed services that offer standardization, reduced costs, managed complexity, and increasing ease-of-use characteristics attractive to both large enterprises and small and medium-sized businesses.

This session will focus on the future landscape for next-generation managed services, the evolving needs and expectations of business, and the opportunity that exists for service providers.

The ATIS Technology Conference

Wednesday, October 21

Over-the-Top Operators: Challenges and Opportunities for Service Providers

IPTV Track
1:50 – 2:30 p.m.
Room W-181B

Speakers

Simon Aspinall, Senior Director, Service Provider Marketing, Data Center Solutions, Cisco

TV as we know it is changing: we are about to see the end of passive one-way broadcasting. That does not mean that all the channels and shows we watch will change overnight. However, you will no longer be bound by the traditional broadcast experience.

During this session, learn how the evolved TV experience of tomorrow will be built around a new user behavior based on three building blocks:

• Personalization: Allows viewers to choose where and when they want to watch television.
• Interactivity: Allows viewers to take part in their favorite programs. Early adopters include American Idol, Survivor, and Big Brother.
• Communication: Enables collaboration within social or private networks from any location.

The Service Equation

IPTV Track
2:50 – 3:30 p.m.
Room W-181C

Speakers

Mike Geller, Architect, SP Strategy and Architecture, Cisco

This session will discuss the services that tomorrow's service-oriented networks might deliver:

• What services hold the most promise
• Whether the next generation of services will be driven by the network or delivered over the top of tomorrow's IP networks

Thursday, October 22

IP Multimedia Subsystem–Based IPTV: Today and Tomorrow

IPTV Track
11:00 – 11:40 a.m.
Room W-181B

Speakers

Dr. Khalid Ahmad, Technical Leader Industry and Technology Marketing Group, SP Marketing, Cisco

Since IPTV's inception, it has used a variety of standard, nonstandard, and hybrid approaches to deliver its video programming. With the deployment of high-performance broadband networks, IP is now considered a viable delivery mechanism for high-quality digital television.

The industry is now focusing on the standards efforts surrounding IPTV and specifically the standardization of IPTV based on IP Multimedia Subsystem (IMS). IMS has already standardized a number of capabilities that naturally apply to IPTV services. Further, limited IMS-based IPTV services and trials have recently appeared, and several others are in the planning stages.

During this session, discussion of an IMS-based approach to IPTV will address technical and nontechnical questions such as:

• What are the alternative solutions for next-generation IPTV service delivery?
• How does an IMS-based approach compare architecturally to those solutions
• What, if any, legal and regulatory issues are yet to be overcome?
• How close are we to the realization of IMS-based blended services received on our televisions, computers, and mobile handsets?

Deploying Next-Generation Network Infrastructure for IPTV

IPTV Track
11:50 – 12:30 p.m.
Room W-181B

Moderator

Mike Capuano, Director of Marketing, Service Provider Routing and Switching, Cisco

Panelists

Laura Howard, Chief Marketing Officer, ECI Telecom
Jonathan Zarkower, Director of Product Marketing, Acme Packet

The drive for new revenue streams necessitates the deployment of IPTV services over a converged next-generation network (NGN). Otherwise, the economics of further deployment cannot be justified. Making IPTV a reality over the NGN involves:

• Deployment of infrastructure such as packet-optical elements, carrier Ethernet switch routers, and broadband access elements
• Achieving operational efficiency
• Optimizing central office real estate
• Implementing advanced services delivery and management functions

Doing these things in a cost-effective manner is a major challenge facing service providers worldwide and requires using all network building blocks for maximum return.

During this session experts will discuss:

• Lessons learned from deploying IPTV networks around the world
• How the total cost of deploying IPTV services and other advanced interactive applications is affected by NGN adoption
• Primary revenue engines in the form of multiplay service bundles enabled by the NGN
• The experience of major global carriers who are pioneering the rollout of IPTV