Learn how you can change the way your residential, business, and mobile customers live, work, play, and learn. With Cisco's technologies, experience, and communications leadership, you can deliver unique, personalized voice, video, and data experiences to your subscribers, wherever they happen to be.
Our presentations and live demonstrations will show you how the Cisco IP Next-Generation Network (NGN) and Cisco Medianet can help you enter new markets such as cloud computing, entertainment, video, online gaming, e-commerce, mobile internet, and data centers.
Cisco can help you realize new revenue streams and sustainable long-term growth while meeting your customers' top need: visual communication from anywhere, at any time, using any device.
Visit us to learn how you can deliver the connected life to your customers at home, at work, and on the move. Our demonstrations will highlight each solution's benefits and innovations.
Register and join us at SUPERCOMM 2009 to find out how you can attract and retain new customers and improve your bottom line by becoming an experience provider.
Wednesday, October 21, Noon – 5:00 p.m.
Thursday, October 22, Noon – 5:00 p.m.
Friday, October 23, 11:00 a.m. – 5:00 p.m.
Wednesday, October 21, 1:05 p.m. – 1:50 p.m.
Thursday, October 22, 1:05 p.m. – 1:50 p.m.
Wednesday, October 21, 11:00 a.m. – 4:00 p.m.
Thursday, October 22, 11:00 a.m. – 4:00 p.m.
1:05 – 1:50 p.m.
Technical Theater at Main Show Entrance
Shailesh Shukla, Vice President, Product Management, Cisco
According to the Visual Networking Index, consumer video will be nearly 90 percent of consumer IP traffic by 2013. Business video is also increasing dramatically with high–growth applications such as TelePresence and IP Video Surveillance. The cost and efficiency benefits of transporting video over IP are clear, yet video consumes huge amounts of bandwidth and also has stringent quality-of-service and reliability requirements. Help is at hand: Innovations can now integrate IP video caching, processing, targeted advertising, and measurement capabilities into the network. Such video-aware networks have several advantages:
Learn why this approach is essential and how to build a video-aware network.
1:05 – 1:50 p.m.
Technical Theater at Main Show Entrance
Speaker: Simon Aspinall, Sr. Director, Service Provider Marketing, Cisco
Customer demand for Web 2.0, interactive media content, self-publishing, IPTV, collaborative business tools, on-demand services, and TelePresence is changing the landscape of 21st-century service delivery. Any new solution must help service providers enhance, optimize, and assure delivery of services across their entire service portfolio. These solutions must provide a mechanism to improve the quality and efficiency of traditional services while helping create the foundation for providers to deliver cloud-based services. The result is an entirely new way to create dynamic interconnections and facilitate an integrated approach to service delivery.
4 – 4:50 p.m.
Mark Weidick, VP and GM, TelePresence Exchange, Cisco
Philippe Millet, SVP of Marketing at Orange
Brent Allison, VP of Marketing, TELUS
Jon Arnold, Principal, J Arnold and Associates
The collaborative experience of telepresence promises to revolutionize interactive communications with life-size images on plasma or LCD screens, realistic motion, high-quality color, and CD-quality sound. Join a panel of telepresence experts from the technology developer and service provider sectors to understand the broadband applications and bandwidth requirements of telepresence.
Noon – 12:30 p.m.
Chris Chamberlain, Director of Product Management, Cisco
Businesses of all sizes typically have separate voice and data networks and contract for services from multiple wireline and wireless service providers. Location-based, networkcentric fixed-mobile convergence services can give mobile phone users access to their corporate network and communications services while on the move and should be manageable by subscribers using intuitive web-based interfaces.
1:20 – 2:05 p.m.
Errol Roberts, Distinguished Systems Engineer, Cisco
John Tremblay, VP, Product Management and Marketing, Xeround Systems
Lorenzo Mejia, Senior EVP, Worldwide Field Operations, SIMTone Corporation
Daniel Bauer, Director Global Programs, Insight Research
As concepts of software as a service (SaaS) take root and more applications start to pervade the cloud, concepts of application availability, survivability, and performance need to be dealt with. This session will:
11 – 11:30 a.m.
Stuart Taylor, Director, Internet Business Solutions, Cisco
Enterprises are increasingly relying on communications, collaboration, and the real-time flow of information to encourage innovation and enable true competitive differentiation. This is prompting higher demand for capabilities to be delivered and managed by third parties as managed services.
The rise of cloud computing, ubiquitous broadband, and the move to open platforms are promoting next-generation managed services that offer standardization, reduced costs, managed complexity, and increasing ease-of-use characteristics attractive to both large enterprises and small and medium-sized businesses.
This session will focus on the future landscape for next-generation managed services, the evolving needs and expectations of business, and the opportunity that exists for service providers.
1:50 – 2:30 p.m.
Simon Aspinall, Senior Director, Service Provider Marketing, Data Center Solutions, Cisco
TV as we know it is changing: we are about to see the end of passive one-way broadcasting. That does not mean that all the channels and shows we watch will change overnight. However, you will no longer be bound by the traditional broadcast experience.
During this session, learn how the evolved TV experience of tomorrow will be built around a new user behavior based on three building blocks:
2:50 – 3:30 p.m.
Mike Geller, Architect, SP Strategy and Architecture, Cisco
This session will discuss the services that tomorrow's service-oriented networks might deliver:
11:00 – 11:40 a.m.
Dr. Khalid Ahmad, Technical Leader Industry and Technology Marketing Group, SP Marketing, Cisco
Since IPTV's inception, it has used a variety of standard, nonstandard, and hybrid approaches to deliver its video programming. With the deployment of high-performance broadband networks, IP is now considered a viable delivery mechanism for high-quality digital television.
The industry is now focusing on the standards efforts surrounding IPTV and specifically the standardization of IPTV based on IP Multimedia Subsystem (IMS). IMS has already standardized a number of capabilities that naturally apply to IPTV services. Further, limited IMS-based IPTV services and trials have recently appeared, and several others are in the planning stages.
During this session, discussion of an IMS-based approach to IPTV will address technical and nontechnical questions such as:
11:50 – 12:30 p.m.
Mike Capuano, Director of Marketing, Service Provider Routing and Switching, Cisco
Laura Howard, Chief Marketing Officer, ECI Telecom
Jonathan Zarkower, Director of Product Marketing, Acme Packet
The drive for new revenue streams necessitates the deployment of IPTV services over a converged next-generation network (NGN). Otherwise, the economics of further deployment cannot be justified. Making IPTV a reality over the NGN involves:
Doing these things in a cost-effective manner is a major challenge facing service providers worldwide and requires using all network building blocks for maximum return.
During this session experts will discuss:
4:30 p.m. – 6:30 p.m.
McCormick Place, Outside Room W 375 D
We invite you to join us for the Cisco sponsored Exception Reception at SUPERCOMM 2009 in Chicago.
The reception will take place on the evening of the opening day and will be a great opportunity to meet and mingle with Cisco experts and executives.
Join us at SUPERCOMM 2009 to find out how you can attract and retain new customers and improve your bottom line by transforming from a service provider to becoming an experience provider.
We look forward to seeing you in Chicago at SUPERCOMM 2009!