The Resale Channel Program is the framework that broadens a partner's "wide skills" across multiple technologies, and "deep skills" within a specific technology area.
The benefits to you are co-marketing resources, financing, incentive and promotions, and service and support.
Certification reflects a partner's breadth of technology skills across certain technologies. The country-level certifications include: Select, Premier, Silver, and Gold. Multinational Certification and Global Certification reflect a partner's Cisco theater or worldwide investment.
Specialization reflects the depth of a partner's skills in a particular technology or architecture. There are four levels of specialization: Entry, Express, Advanced, and Master, each representing greater capabilities in sales, technical, and lifecycle services.
The Authorized Partner Program helps quantify new market opportunities and gauge partner interest in addressing these markets. It bridges the Authorized Technology Provider (ATP) Program and the Specialization Program.
The Authorized Technology Provider (ATP) Program helps define the core knowledge and skills required to deploy advanced and emerging technology. The ATP Program is an invitation-only program.
Direct competitors of Cisco will not be granted Cisco partnership status (Resale, Cloud and Managed Services, or Outsourcing) pursuant to the Worldwide Channel Partner Program. Direct competitors may participate only as Cisco Registered Partners. Any entity that is owned or controlled by one of these competitors may not participate as a Cisco partner in the Resale, Cloud and Managed Services, or Outsourcing Programs. Ownership or control is defined as 50.1% or more. Existing channel partners that are deemed by Cisco to have become competitive to Cisco, either as a result of their action or Cisco's, may have their certification revoked with thirty (30) days' notice. Such channel partners may continue to operate as Cisco Registered Partners.