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Managed Services Messaging Copy


Talk to Your Customers About Managed Services Are you putting together materials for a sales call or creating a "leave behind" that conveys the value proposition of your managed services? Take advantage of the following boilerplate copy to quickly and succinctly answer:

  • The "why" and the "what" of managed services, and
  • How your Cisco Powered service designation adds value

Cisco Powered Messaging Copy
Take advantage of the brand recognition and reputation Cisco enjoys with your customers.

Research has shown that prospects prefer to purchase services that display the Cisco Powered association. The use of the Cisco Powered designation is offered only to selected service providers who develop and maintain a high degree of service quality for their customers and who have provisioned a significant portion of their network services with Cisco products.

Below are some blocks of copy that you can incorporate in your materials to help support your marketing efforts.

Cisco Powered Messages
Because our service has the Cisco Powered designation, you are assured that the same state-of-the-art products and technology that power the majority of the world's business networks—and the Internet—is at work for you.

Because our service has the Cisco Powered designation, our customers enjoy the benefits that Cisco equipment and technology have brought to the majority of the world's business networks. That means high reliability, scalability and overall performance.

When choosing a service provider, one of the most critical aspects of your decision should be the network. Our network is built using Cisco equipment. That means that you are assured of the same high level of reliability and performance that you enjoy with your own Cisco equipment.

Our ability to extend our capabilities—and those of our customers—is largely dependent on the companies that we partner with. For instance, Cisco is the worldwide leader in networking. That is why we chose to build our network to the Cisco Powered standard. This assures you that the same technology that powers the majority of the world's business networks, including the Internet, is at work for you.


Guidelines for using Cisco Powered in Text

  • Don't use Cisco Powered as a standalone noun concept, such as saying you have a Cisco Powered Network.
  • The Cisco Powered designation is not a legal certification.
  • The Cisco Powered designation does not denote a legal partnership.

Some acceptable phrases:

  • The Cisco Powered logo indicates that ABC Corporation delivers its service over an end-to-end Cisco infrastructure (or network)
  • ABC Corportions XYZ service runs over a network built end ot end with Cisco products and technologies
  • ABC Corporation's XYZ service is delivered over a network built with Cisco equipment
  • The Cisco Powered mark indicates that ABC Corporation's XYZ service is delivered to you over an infrastructure built with Cisco products, end to end
  • ABC Corporation is a member of the Cisco Powered Program
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