The Cisco Collaboration Sales Specialist for Architecture certification validates an individual's ability to utilize major Cisco Collaboration and Cisco Unified Communications terms, compare and contrast the limitations of traditional telephony equipment and the advantages of the Cisco Collaboration Architecture, and describe overall market trends and important business drivers.

Those individuals that achieve this specialization will learn to deliver a clear and compelling message surrounding the functions, features, and benefits of Cisco Collaboration products in business-focused terms, analyze common inefficiencies throughout an organization that Cisco Collaboration can help solve, and present business drivers for Cisco Collaboration applications and propose applications that can meet the needs of business drivers.

Lastly, learners will qualify an opportunity with a customer, identify key business drivers as they relate to the customer, identify needs and pain points from customer responses to trigger questions, identify the individuals influencing the product decision-making process, and identify customer objections and respond appropriately.

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• Cisco Collaboration Sales Specialist for Architecture Learning Map