Skip to Content | Skip to Footer
Keith Goodwin leads Cisco’s Worldwide Channels organization, responsible for the global strategy that supports Cisco’s business with more than 30,000 partners. More than 80 percent of Cisco products and services are sold through channel partners—systems integrators, value-added resellers, distributors, and others whose innovative solutions based on Cisco products and services extend the reach of Cisco’s sales and services organizations around the world.
Goodwin oversees a channel partner program that is widely recognized as leading the industry. He and his team create strategies and programs that increase profitable growth for partners and build partner capability to accelerate marketplace adoption of solutions based on Cisco advanced and emerging technologies.
Goodwin previously headed Cisco’s Americas International Theatre, which includes Canada, the Caribbean, Mexico, and Central and South America. He grew revenues more than 50 percent during his last two years in the role. Advanced Technology revenues grew 90 percent in those two years, and customer satisfaction reached an all-time high. Goodwin began his Cisco career in 1999, in the Worldwide Field organization, as Vice President of Operations.
Before coming to Cisco, Goodwin spent 20 years with Hewlett-Packard Company. In his most recent role as Vice President and General Manager of the Worldwide Enterprise Accounts organization, he led a team of 6500 people in direct and channel sales, technical support, and partner relationships for HP’s computer systems business.
Goodwin was named a “Top 100 Channel Executive” by VARBusiness and “Technology Executive of the Year” in 2005 by the business publication Latin Trade. The latter award honors business and political leaders who make large contributions to Latin America’s continuing economic success. With a decisive yet supportive leadership style, Goodwin has earned a reputation as an effective leader and team builder. He believes in forging strong relationships and traveling extensively worldwide to meet with people personally and cultivate those relationships.
Goodwin holds a B.S. in Economics and Marketing, with honors, from Central Michigan University, an M.B.A. with a concentration in Finance from Wayne State University, and an honorary doctorate in Commercial Science from Central Michigan University. He also has completed the University of Michigan Executive Program. He enjoys spending time with his family, reading, skiing, and running.