We will host our Technology and Program Breakouts on Tuesday, April 3, 12:00 p.m. – 3:50 p.m.; Wednesday, April 4, 11:00 a.m. – 12:50 p.m.; and Thursday 9:00 a.m. – 10:50 a.m. You will find these sessions listed according to the way you do business with Cisco. Seating for each of these sessions is open.
Once again, we are offering three distinct business tracks: Systems Integrators/Alliances/VAR Sessions, Market Segments, and Customer Solutions.
TEC-101 — Cisco Unified Communications: The Innovation Continues
Unified communications are changing how business communicates, and Cisco continues to lead the market with exciting new solutions. Learn about the latest Cisco Unified Communications innovations and the programs to increase the profitability and reduce the expenditures of your practice. See exciting new solutions for the enterprise, midmarket, contact center, and mobile unified communications
applications. Learn about the new sales programs, design and deployment tools, and best practices to help you grow your unified communications practice. This session will provide you with a complete overview of innovative new Cisco products, applications, programs, and tools for unified communications.
TEC-102 — Unified Communications Applications Integration
Presence-enabled and location-enabled applications are driving new levels of business productivity and business process transformation. These integrated solutions also create exciting new opportunities for partner services, vertical solutions, and partner differentiation. See how Cisco Unified Communications applications integrate with Microsoft, IBM Lotus, Salesforce.com, and other leading business applications to provide breakthrough business efficiency and customer satisfaction. Understand how the open Cisco architecture allows you to create unique and differentiated communications-enabled business applications. Learn about partner enablement, integration guides, and best practices available to take your unified communications practice to the next level.
TEC-103 — Unified Communications Solutions for Small and Medium-Sized Businesses
Unified communications and presence-enabled applications are not just for big business anymore. Learn about exciting new Cisco Unified Communications solutions designed especially for small and medium-sized businesses (SMBs). Cisco will be introducing new sales strategies and programs to help you build a successful practice in this rapidly growing market. If you are focused on SMBs, this is a "must see" session.
TEC-104 — Differentiate Your Value Proposition: “Secure What You Sell”
Incorporating security into everything you sell can accelerate service-rich opportunities, differentiate your business, and drive higher revenue growth and profitability. This session discusses the complexity of today’s computing environment compounded with the ease with which systems can be compromised and looks at how to distinguish your business by incorporating security across your solutions portfolio, including mobility, voice, and the data center.
TEC-105 — Advances in Data Center Networking
Data center networking offers a tremendous growth opportunity for Cisco partners because it is one of the fastest growing segments of our industry. Because data center networking is crucial to IT for most enterprises, customers are rearchitecting their data center networks to meet much higher performance requirements. This translates into a demand for high-margin professional services (design and implementation) as well as sales of new networking hardware, ranging from next-generation switching fabric, load balancing, and application acceleration solutions. Learn about these new solutions as well as compelling Cisco partner programs designed specifically to help you capture your share of this market.
TEC-106 — The Next Generation Branch: Applications Acceleration
How can you deliver headquarter LAN performance to all offices across the WAN, even the most remote branch? By using wide-area application services. A highly secure, multiservice branch network has become a basic requirement for midmarket and enterprise customers. However, branch requirements continue to evolve. Branch users cannot be treated as second-class network users anymore; they expect their applications to be accelerated. Their experience should be identical to that of LAN-connected users at headquarters. Wide-area application services (WAAS) is an area of tremendous growth for Cisco partners and offers not only excellent professional services opportunities, but also the sale of integrated network modules for Cisco integrated services routers (ISRs) as well as standalone appliances. Learn how these new customer solutions and new channel programs can enable your teams to succeed in this high-growth area.
TEC-107 — Cisco Unified Wireless Networking: Profitably Delivering on the Mobile Imperative
Organizations of all sizes and in all industries are experiencing the benefits of mobilizing their work environments using integrated wired / wireless infrastructures. Early adopters are realizing cost savings and competitive advantages now from having their businesses move with them using Cisco’s Unified Wireless Network solutions. To further improve business processes and increase business continuity, companies are deploying mobility services such as advanced security, location, guess access and voice over IP. As a result, now is the time to create and grow your wireless practice. Whether you’re new to wireless or a seasoned veteran, you will learn some new takeaways for tapping into Cisco’s mobility and pervasive wireless LAN solutions, as well as how new services and applications means greater profitability for you.
TEC-108 — Switching and Routing Infrastructure: What Is New and How Partners Can Increase Their Profit Opportunity
More than 70 percent of your business relies on the switching and routing infrastructure, so if your team is not keeping up with what is new, then you are likely missing important profit opportunities. Hear about important new advances in switching and routing solutions, related channel programs, and market shifts and how these translate to tremendous opportunity for Cisco partners. From data centers to campus and branch, IT and network demands for even higher performance are driving a large upgrade cycle and growth for partner engineering and implementation requirements.
TEC-109 — Linksys: Complete Solutions for Small Business
With 35 million small businesses worldwide, partners can use Linksys solutions to address the needs of this rapidly growing, multibillion-dollar customer segment. Learn about Linksys business-class data products and Linksys One, a single, converged solution for data, voice, and applications delivery that provides resellers with lower cost deployment, increased profitability, and an ongoing revenue stream. Discover reliable switching, routing, and wireless technologies that make small business networking easy and affordable. Find out how you can protect your customers’ investment with the Linksys to Cisco Trade-Up Program. As well, you will learn more about the next-generation Partner Connection Program.
TEC-110 — Future Growth for Our Partners
This session focuses on the Cisco strategy to innovate and create new technology solutions for our partners. We will address our approach to encouraging new emerging technologies through internal growth and acquisition. An overview of our current emerging technologies, including Cisco TelePresence, physical security, digital media systems, digital signage, and IP interoperability communications, will be provided. We will also discuss the go-to-market strategies for emerging technologies and the opportunities for partners.
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MS-101 — Cisco in the Retail Industry: There Is Money in the Store
Retailers were projected to invest $129 billion on IT goods and services worldwide in 2006 and will grow at a 5.5 percent compound annual growth rate (CAGR) during the next five years, according to Gartner Group. Much of that investment will take place in stores, where Cisco already holds a powerful position. This session will provide an overview of how you can capture in-store opportunities in the retail industry. It will cover important industry trends driving networking and primary in-store solutions that drive relevancy for Cisco product and channel partner services. You will also hear a case study on how solution selling, driven by a primary retail industry government mandate, was used to win at a major East Coast grocer. Find out about the tools and resources available to help you capture these opportunities.
MS-102 — Adding Value with the Cisco Unified Communications Solution for Schools
Unified communications in schools offers an exciting opportunity for you to provide advanced communication services to your customers and profit from this multibillion-dollar market. We will review the opportunity sizes, identify trends, and discuss the Cisco Unified Communications Solution for Schools. Learn about customers who have deployed Cisco Unified Communications with third-party applications such as SchoolMessenger, Berbee, and Litescape and how integrating applications like these allows you to improve your profit margins using the SIP program, increase customer relevancy, and enhance customer retention.
MS-103 — Winning More Deals in Financial Services
Financial services is a vibrant industry undergoing unprecedented transformation. Industry revenues are forecast to grow 10 percent per year through 2010, with 10 percent of that being spent on IT. Much of this investment will go toward important initiatives that focus on improving the customer experience, strengthening security across channels, and improving revenue growth through cross-selling and upselling. Cisco solutions can help financial institutions achieve these goals, and the financial services industry update will discuss relevant solutions, including unified communications, digital media, and mobility. Cisco will also introduce the Smart Business Roadmap for Retail Banking, which will help partners identify customer business issues, analyze options, and present architecture-based solutions that resonate with the primary decision makers.
MS-104 — Cisco Connecting Government: Solutions That Extend Cisco Partner Value
The global government IT market, with $151 billion in 2007, is expected to grow by 6.4 percent CAGR until 2010. According to IDC, the government segment represents the biggest opportunity, with the highest growth rates over the coming years compared to other vertical industries. Municipal wireless, information sharing, shared services, and emergency response communications are considered to represent significant growth areas. Come to see which areas represent the biggest growth opportunities, how Cisco helps with compelling application solution offerings, and what kind of partner programs exist to jointly seize the opportunity.
MS-105 — Transforming Healthcare Through Medical-Grade Networks
Healthcare IT investment continues to climb: IDC forecasts network spending to grow 12 percent annually for the next five years. Hospitals and clinics worldwide are transforming their delivery of care. Are you prepared to build the new customer experience?
In this healthcare session you will learn how to use Cisco healthcare solution offerings and its technology partner relationships to maintain momentum in this fast-growing global market. One session highlight will be the introduction of Cisco Collaborative Care, the first solution design validated by Cisco for the healthcare industry. Learn how this video-based contact center system will help you secure $750,000 deals and push your business beyond traditional boundaries.
MS-106 — Create More Opportunities with Manufacturing Customers
In 2007, manufacturers will spend more than $200 billion on information technology. Cisco sales to manufacturing companies have grown over 25 percent annually for the past three years. New sources of revenue are available by making simple changes in the selling approach. Learn how Cisco partners found success in the manufacturing industry by targeting new decision makers and demonstrating the value of the integrated network. Receive an overview of new manufacturing industry solutions from Cisco and how they solve these business challenges, along with a preview of new reference architectures for the factory. Understand how these solutions hold the promise of supply-chain synchronization and connecting production facilities to global distribution networks.
MS-107 — Winning with Cisco in the SMB and Midmarket Segments
Hear an update on the state of the commercial business and learn what is being planned for the coming year in the SMB and midmarket segments. We will highlight the progress Cisco has made with partners in building and delivering the solutions customized for the commercial customer. We will also share exciting new developments that reinforce our commitment to the SMB market and enable our partners’ continued success.
MS-108 — Connected Real Estate – Ensure your Fair Share of this Multi Billion Dollar Opportunity by Getting in on the Ground Floor… Literally!
The connected real estate opportunity – globally – is outpacing any and all other sectors. Global construction spend is more than $4 Trillion and the addressable market with the Cisco Connected Real Estate (CCRE) portfolio – including Connected Buildings, Connected Workplace, and Connected Campuses – is estimated to top $20 Billion by 2008. In this session you will learn about the CCRE portfolio value proposition, key industry drivers, and how you can succeed with this solution. Whether it is a new build, refurbishment or addition to an existing infrastructure, Cisco will introduce the value of convergence as the newest “essential” utility for all building owners, developers and operators. We will explain how the CCRE solution can provide you with an annuity for years to come from your customer base. Builders and developers need solution partners – like you – to help transform their real estate investments into operationally efficient, socially responsible, and competitively differentiated assets. Attend this breakout session and you can differentiate your product and service offerings with the Cisco Connected Real Estate solution.
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CSS-101 — Delivering Customer Benefits Through Enterprise Architectures
In today's fast-paced economy, your customers face challenges far beyond simple technology changes. Come find out how the Cisco Service-Oriented Network Architecture (SONA) framework will help your customers achieve near real-time supply chain visibility, governance risk and compliance assurance, data center growth and consolidation, and advanced business agility. This session will outline the SONA architectural framework through the use of customer examples and demonstrate what your customers can achieve through Cisco validated design architectures.
CSS-102 — Accelerate Services Profitability
Learn how the best services organizations in the world build and run their service practice. Create customer value, balance your investments between sales and delivery capabilities, and effectively use process and tools to contain costs and accelerate time to profitability. Learn how to use primary performance indicators to better run an effective service practice. In this session we will discuss how Cisco is supporting your service practice development efforts to achieve growth and profits.
CSS-103 — New Innovative Platform Enables Personalized Services for SMB and Midmarket Customers
Learn about a new collaborative services offering that provides you with an innovative platform to launch your own unique brand of personalized services for SMB and midmarket customers. With this single services platform, Cisco partners can routinely provide customers with proactive support on all Cisco devices on the network, throughout the network lifecycle—all in one contract. In this session, Cisco will show you how this new service enables partners to generate more predictable and profitable product and service revenue.
CSS-104 — Worldwide Channels Program Update
The award-winning Cisco Channel Program was updated last year and partners are currently transitioning to these enhancements. This session will provide an update on this transition and also cover the new Certification being launched at this Partner Summit. In addition, the session will cover Cisco's offer-based channel strategy with the progress that has been made on the new Managed Services (details will be provided in breakout session CSS-105) and Outsourcing channel programs.
CSS-105 — Managed Services Program Update
Managed services provide a huge market for Cisco channel partners. and this session will cover the new Managed Services Channel Program being announced at this summit. Attendees will have an opportunity to understand the program strategy, including both the requirements and rewards structure. In addition, this session will cover the Cisco Powered branding, which will be available against specific managed services for partners who meet the subject services specifications.
CSS-106 — Cisco Capital Intense Partner Focus
At this session, learn how Cisco Capital programs can provide you with the liquidity you need to grow. In addition, you can learn how we have simplified the engagement processes for greater efficiency. We are paying you faster, helping you close more business through strategic programs, and making sure you are an integral part of the Cisco total solution.
Cisco Capital offers innovative, flexible financing solutions to give your customers access to the technology they need to stay competitive and help you to overcome sales objections. By increasing your customers’ purchasing power with cost effective financing solutions, you can grow and accelerate each sales opportunity.
CSS-107 — Welcome, Partners, to the Human Network
Calling all marketers: welcome to the human network. Learn how the Cisco global campaign to reposition the company in the marketplace will affect channel partners and how partners can engage in co-marketing activities to generate demand and drive preference for your solutions. We will share the new campaign strategy, discuss best marketing practices, and provide updates on the tools and content available to accelerate your marketing success.
CSS-108 — Cisco on Cisco: Inside Cisco IT
Do you need a reference account that is ready to share its experience with Cisco technologies? Have you ever thought that having real-world proof points of Cisco technologies and solutions deployments will help you to speed up your sales cycle? Do you often look for best practices in Cisco implementations while designing solutions for your customers?
If you have answered “yes” to any of the preceding questions, then you are in the right place.
The internal Cisco implementation of Cisco technologies and solutions is many times the first and one of the largest and most complex deployments in the world. Through the Cisco on Cisco program, Cisco IT shares its best practices related to technology implementations inside Cisco. This session will share the real-world experience of how Cisco IT has deployed Cisco and partner solutions inside Cisco. These solutions include core routing and switching and advanced technologies such as Cisco Unified Communications, security, wireless, data center, and Cisco TelePresence. You will learn about the various tools offered by Cisco on Cisco that you can use to speed up your sales cycle, enhance customer satisfaction, and implement the best solution using a reference design and architecture.
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