TEC-101: Unified Communications: The Next Generation of Communications Applications for Enterprise and Commercial Markets (Strategies and Opportunities)—Part I of II
The industry has talked about unified communications for several years—but it is really just now getting attention from business decision makers. Building on a solid IP foundation and integrating high-return applications such as rich media conferencing, unified messaging, and customer contact centers, Cisco Systems is uniquely poised to deliver these high-impact business applications, through you, our partners. Learn about new tools and service offerings that are designed to help you grow your business.
This workshop is part one of two and focuses on our new messaging, positioning, application development, and channel partner programs that complement the products to make up the entire solution.
TEC-102: Unified Communications: The Next Generation of Communications Applications (Products and Technologies)—Part II of II
This session focuses on the recently announced Cisco communications portfolio for enterprise and commercial customers, including significant advances in call processing, endpoints, voice, video, and collaboration applications and new management tools. Learn how to offer customized applications to your customers using Session Initiation Protocol (SIP). Explore the value that presence information brings to communications.
This workshop is part two of two and focuses on our products, technologies, and applications that make up the entire solution.
TEC-103: Customer Contact: Opportunities to Grow Your Business Selling Cisco Contact Center Solutions
The efficiency and effectiveness of customer communication are greatly affected by the customer contact solutions businesses deploy. Cisco Systems, a leading provider of IP customer contact solutions, can help you quickly and profitably improve customer contact center efficiency, while reducing business costs. This session describes contact center sales issues; what Cisco is doing to increase profitability; and real-life examples of how to sell, use, and implement Cisco Contact Center solutions. The focus is on the midsize contact center opportunity. The session also discusses some of the more sophisticated applications to be offered as a part of Cisco’s March launch.
TEC-104: Unified Communications: Messaging, Conferencing, and Collaboration—Applications That Promote Measurable Productivity Gains
An effective unified communications solution has a solid foundation of robust applications that when brought together in a single interface become even more powerful. Cisco MeetingPlace and Cisco Unity are the focus of this session, with an emphasis on the MeetingPlace Express and Cisco Unity Connection applications. These high-value applications help provide a significant return on investment, which can often pay for an entire IP implementation. Learn how you can increase your business by selling these powerful applications.
TEC-105: Delivering and Profiting from the Cisco Self-Defending Network
Advanced security technologies can provide the services-rich opportunities you are looking for to increase your profitability. A trusted security advisor is positioned to help customers build a Cisco Self-Defending Network and provide ongoing services. This session outlines the requirements to become a trusted security advisor, provides updates about the Cisco Self-Defending Network strategy, and describes how to deliver the security solutions that address your customers’ critical security challenges.
TEC-106: Storage Networking Fuels Partner Growth
This session addresses opportunities for Cisco partners to increase revenues through the design, sales, and implementation of storage networks using multiprotocol fabric switches. Cisco combines products offering advanced services such as integrated virtualization, data migration, replication, interfabric routing, and serverless backup, to name a few, with industry-leading storage area network (SAN) security and integrated management, for a robust solution. In this session, learn how enabling storage partners to respond rapidly and proactively to changing business conditions; meet availability and performance expectations; and provide provisioning, utilization, tiering, and archiving can increase your service revenues.
TEC-107: The Data Center Opportunity
Convergence of data networking, storage, optical, software applications, security services, and server fabric switching is occurring rapidly. This session addresses important sales challenges and opportunities in the rapidly growing data center market. Partner service opportunities in provisioning and solutions monitoring present an ideal opportunity for maximizing revenue opportunities in your customer accounts. This session covers sales strategy, solutions architecture, and product and services updates that are relevant for maximizing revenue in the data center.
TEC-108: Making Customer Applications More Effective with Application Networking Services
Enterprise customers continue to deploy business applications to increase their organization’s productivity effectiveness and profitability. Network performance and optimization are critical factors that help enable organizations to deliver these applications worldwide and increase business value. In this session, Cisco describes its strategy in the new area of Application Networking Services. Whether you are deploying a single branch office, increasing performance of applications in customer relationship management or enterprise resource planning portals across the WAN, or delivering a fully service-oriented architecture (SOA)-compliant infrastructure, Cisco has technologies to help you increase these revenue opportunities in your customers’ networks.
TEC-109: Optical Networking Becomes Mainstream
The strong Cisco optical vision, coupled with leading product introductions, creates your ideal partner to help differentiate your optical product and service offerings and increase your opportunities and revenues. Attend this session and learn how reconfigurable add/drop multiplexing (ROADM) technology and the integration of packet capabilities make optical solutions easier to implement, more powerful, and more attractive to a greater diversity of customers than ever before.
TEC-110 Cisco Unified Wireless Networking: Delivering a Competitive Edge to You and Your Customers
Mobility is fast becoming a requirement for business as real-time collaboration and application access are producing tangible, positive results in the form of improved employee productivity, business process and profits. Advanced mobility services such as voice-over-WiFi, location, comprehensive security and guest access are key to realizing these benefits, and the Cisco Unified Wireless Network solution is the enabling infrastructure that brings it all together. In this session, you will learn how to tap into the burgeoning market for business mobility and pervasive wireless LANs, and how the Cisco Unified Wireless Network solution creates incremental sales opportunities for Cisco partners, and compelling business benefits for their customers.
TEC-111 The Opportunity for Selling Foundation Technologies, Routers and Switches
Industry forces are combining to form great opportunity for Cisco partners to increase sales of Cisco routing and switching platforms. The installed base of routers and switches, from Cisco or competitors, are no longer sufficient for customer’s advanced functional and operational requirements. The industry’s movement toward service-oriented architectures is identifying new roles for the network, further encouraging organizations to enhance their network foundation. This session outlines specific sales opportunities as well as programs you can take advantage of to capture these opportunities.
TEC-112 Linksys: Small-Business Solutions for Voice, Data, and Security
With 35 million small businesses worldwide, you can use Linksys communication and networking solutions to address the needs of this rapidly growing, multibillion-dollar customer segment. Learn about Linksys One—a single, converged solution for voice, applications, and the Internet that can provide you with an ongoing revenue stream and lower costs. Discover reliable switching, routing, and wireless technologies that make small-business networking easy and affordable. Also, find out how you can protect your customers’ investment with the Linksys to Cisco Trade-Up Program.
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MS-101: Intelligent Retail Networks
Target the retail market by taking advantage of Cisco technology that can help retailers create a competitive advantage. The session describes how retailers are using connectivity, mobility, collaboration, and in-store media solutions to differentiate their customer experience, increase revenue, and boost productivity. The session also describes the Cisco Retail Collaborative Communications suite of solutions, which has been used successfully to create core and advanced technology opportunities in retail. Litescape, a Cisco partner that has developed retail-relevant applications for the Cisco IP Telephony platform, demonstrates how IP telephony can transform retail productivity and create opportunities in accounts where none existed.
MS-102: Connected Learning: A Framework for Technology in Education
The education market is in global transition, embracing technology to help improve academic excellence and administrative efficiency. Cisco products, programs, and solutions can help positively affect student performance, while also increasing the productivity of schools and administrators. Cisco partners have experienced success in selling these solutions to the education market. In this session, Cisco partner Netelligent describes the two-year buildup of Charles County’s NorthPoint High School, thanks to Netelligent’s IP Communications, wireless, and video expertise. Hear how Cisco solutions are changing the field of education and how you can use this knowledge to help grow your business.
MS-103: Winning More Deals in the Financial Services Industry
Banks, credit unions, and insurance companies are upgrading their networks to comply with burdensome federal and state regulations. Many see this largely defensive investment as the perfect opportunity to go on the offensive in their business, and they often do so by deploying advanced networked technologies. In this session learn what products and solutions this industry is buying and why, to whom to sell, and how you can fine tune your practice (including sales, marketing, engineering, and service) to win more deals. The session also provides a detailed, real-world review of wins and losses, and shows you who the competition is and how to win most of the time.
MS-104: Connecting Government: Solutions That Extend Cisco's Partner Value
This session focuses on federal (central) government, state and local (municipal) government, and public safety. Cisco discusses the growing market opportunity and how you can create unique value propositions to grow your business with government customers. This session shows global, real-life partner examples of accelerated services and networking revenue growth. This session introduces a set of highly secure, responsive, and resilient solutions to connect citizens, employees, governments, and suppliers through wireless mesh, radio interoperability, and rich media collaboration technologies. Also covered are specific programs and tools to help you more effectively sell to the government market and help you expand your customer relationships and revenue.
MS-105: Healthcare Solutions: Cisco Clinical Connection Suite
Industry analysts estimate that IT spending for the healthcare provider market will increase from US$28 billion worldwide in 2004 to $34 billion by 2007. This presents a tremendous opportunity for Cisco partners. This session explains how the four aspects of the Clinical Connection suite—nurse call, patient monitoring, location-based services, and collaborative care—are essential productivity solutions for healthcare that can be sold into the hospital now. This session shows several case studies to empower your company to profitably compete using the Clinical Connection suite.
MS-106: Manufacturing Solutions: Intelligent Networked Manufacturing
Untapped revenue and profits are waiting for you if you make simple changes in how you sell. Manufacturers are searching for solutions to shorten lead times, reduce inventory, and increase customer service, but they need help solving these business challenges with industry-specific solutions. In 2006, manufacturers will spend more than $200 billion on information technology. To bolster your success, learn about the new decision makers in manufacturing and how to demonstrate the value of networking to them. Learn how to position Cisco IP Communications and integrated services routers as the means to supply-chain synchronization. And show your customers that industrial switching and security products hold the promise of connecting production facilities to global distribution networks.
MS-107: Service Provider Channel (2 hour)
Our service provider partners face rapid market changes, which offer additional opportunities for revenues and services. To facilitate the exchange of ideas, this session brings together our global service provider partners, as well as Cisco executives, for an opportunity to exchange ideas and information with each other. This session focuses on topics of special interest to service provider attendees, including Cisco’s strategy for managed services programs, IP Next-Generation Networks (IP NGNs), and the economic value and opportunity in managed network security.
MS-108: Increase Sales to SMBs with the Cisco Smart Business Initiative
In this interactive session, learn how the Cisco Smart Business Initiative can help you build stronger customer relationships and increase your sales to small and medium-sized businesses (SMBs). Top sales executives share why the SMB segment is expected to be the fastest growing Cisco customer segment. Topics include the new Cisco brand campaign, You, Inc.; a new sales enablement methodology, the Cisco Smart Business Roadmap; and Cisco’s Intelligent Information Network (IIN) architecture for the commercial segment, Cisco Smart Business Communications Architecture. Learn how the Cisco Smart Business Roadmap can help you build relevance, trusted advisor status, and profitability with the business decision makers in your SMB accounts. Ask questions of our global panel of sales and marketing executives about how you can use the Cisco Smart Business Initiative for successful solution selling.
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CSS-101: Cisco Services-Oriented Network Architecture (SONA): An Architectural Approach for the Enterprise
One of your enterprise customer’s greatest challenges is finding the money to invest in innovation to drive new business efficiencies and processes. The network has emerged as the platform that can connect and enable all components of IT infrastructure transparently. By making the network more capable and intelligent, enterprises can improve the efficiency of everything the network touches while freeing funds for additional strategic investments and innovation. Learn about the value of an architecture approach, the SONA framework, and how it can optimize applications, processes, and resources to deliver greater business value to the customer. Also, see tools and communication plans, currently under development, that can help you to effectively use this strategy.
CSS-102: Cisco Services
As Cisco’s product strategy shifts to a segmented architectural approach, the services needed to support the product solutions will evolve into a complete lifecycle approach. With Lifecycle Services designed by technology and complexity of solution, now is the time for you to engage with Cisco so you can use services to differentiate your business. In this session, Cisco defines the partner enablement programs and tools that are available to help you grow a profitable services business.
CSS-103: Channel Program Roadmap (2 hours)
Cisco is evolving its worldwide channel program to support new growth markets and is segmenting it by end-customer offer type. This session describes changes to the baseline certification program and the strategy behind offer-based segmentation. It also provides an update on all primary incentive programs, including the Value Incentive Program (VIP), the Opportunity Incentive Program (OIP), the Solution Incentive Program (SIP), and the Cisco Technology Migration Program (TMP).
CSS-104: Cisco Capital’s Partner Advantage
Join Cisco Systems Capital to get an update about Growth Capital and Cisco Capital Commercial. Learn how this financing organization is supporting and increasing your business by significantly reducing deal cycle time, providing dedicated sales and support resources, and offering extended terms and increased credit capacity. Find out about our programs and promotions specifically designed to help increase business and your company’s overall cash flow.
CSS-105: Using the Cisco Global Marketing Campaign
Improve your marketing and sales efforts by taking advantage of Cisco campaigns and resources. See and hear the latest advertising and brand marketing campaign from Cisco—including the new You, Inc. program, targeted at the SMB market. In addition to sharing the campaign strategy and creative resources, marketing executives review recent developments to enhance your abilities to use Cisco launches and corporate campaigns in your own marketing efforts.
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